Growth Marketing Manager (Organic)

Seattle Bank

Mercer Island, WA

Full Time

Senior

90k-120k

15 days ago

Job Description

About the Role

CD Valet® is a new fintech and online marketplace that connects consumers to financial institutions to compare and open Certificates of Deposit (CDs) with the most competitive rates and terms nationwide. Operated by Seattle Bank, CD Valet offers tools like daily rate updates and earnings calculators to help consumers meet their savings goals. The company provides advertising, analytics, and account opening solutions for banks and credit unions to attract deposits and target ready-to-buy savers across the country. The Growth Marketing Manager (Organic) role focuses on strategic content marketing, SEO, and AI-powered search visibility to support the company's growth and brand awareness.

Key Responsibilities

Conduct comprehensive keyword research, content audits, and competitor analysis to identify growth opportunities.
Improve domain authority and search visibility through robust on-page and off-page SEO strategies.
Plan and produce SEO-rich content, including blogs, whitepapers, landing pages, and case studies, to attract and convert high-intent traffic.
Collaborate with writers, designers, product managers, and subject matter experts to ensure content quality and messaging consistency.
Manage CD Valet social media activity on LinkedIn, Facebook, X, and other platforms to drive organic consumer traffic and lead generation for financial institutions.
Ensure alignment between organic strategy, paid performance campaigns, and lead nurturing flows.
Track key performance metrics such as organic traffic, SERP rankings, bounce rates, backlinks, and AI visibility.
Collaborate with marketing, design, and product teams to integrate content and SEO strategies into broader business goals.
Partner with the compliance team to ensure regulatory compliance.
Lead initiatives to attract, engage, and convert high intent audiences using intelligent content and advanced optimization strategies.

Requirements

5+ years of content marketing experience, preferably in fintech or financial services.
Demonstrated experience optimizing content for AI platforms.
Familiarity with tools like Google Search Console, Ahrefs, SEMrush, and generative AI tools.
Ability to write, edit, and commission content that ranks and converts, overseeing contract writers.
Drive to understand AI models and strategies for structuring content for improved prompt visibility and AI search.
Comfort working with and writing about data, identifying data-related content and conversion opportunities, and acting on insights.
Interest in financial services and personal finance with respect for compliance-related discipline when marketing financial products.
Eagerness to learn, experiment, and adapt to fast-evolving AI and search trends.
Proactive, driven, and collaborative with strong communication skills.

Nice to Have

Experience in fintech or financial services content marketing.
Knowledge of AI models and strategies for content structuring.
Experience with social media management and lead generation.

Qualifications

Experience in content marketing, preferably in fintech or financial services
Knowledge of SEO tools and AI content optimization
Ability to produce and oversee high-quality, SEO-optimized content

Benefits & Perks

Medical/Vision and Dental insurance
Life Insurance, Long Term Disability, Voluntary Life
401K with Employer Contribution, Stock Award, and Incentive Opportunity
Paid Time Off: Vacation - 3 Weeks, Sick Time - 1 hour per 40 hours worked, Holidays - 10 days
Transportation and fitness benefits
Company social events, paid volunteer hours, quarterly incentive awards, and professional development opportunities