Growth Marketing Manager, Partnerships

Google

New York, NY

Full Time

Senior

171k-254k

10 days ago

Job Description

About the Role

This role may also be located in our Playa Vista, CA campus. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. The team manages a broad spectrum of scaled communications channels to reach AdSense, AdManager and AdMob publishers, developers, and media buyers.

Key Responsibilities

Develop growth marketing strategies and align with broader Sellside goals to design, implement, and optimize multi-channel campaigns (email, in-console, webinar, etc.) across the entire customer journey, from acquisition to growth.
Drive product adoptions to increase customer growth and lifetime value and reduce churn by identifying key touchpoints through data-motivated insights to goal right user with right message on right surface.
Analyze performance and optimize campaigns and monitor, report the effectiveness of lifecycle marketing initiatives, using data to identify trends, deliver insights.
Collaborate across Product Marketing, Product, Legal, and Business teams to activate Google front-line teams with tools, training, and materials to engage agencies and buyers on publisher direct deals.
Manage and develop a team of marketers and marketing analysts and support in the creation of new content, experiments, and process improvements across multi channel campaigns.

Requirements

Bachelor's degree or equivalent practical experience.
9 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing.
Experience working cross-functionally with various stakeholders and teams.
Experience as a People Manager.

Nice to Have

Experience with Acquisition Marketing.
Experience with B2B Marketing.
Experience with Email Marketing.
Experience with Influencer Marketing.

Qualifications

Bachelor's degree or equivalent practical experience.

Benefits & Perks

US base salary range for this full-time position is $171,000-$254,000 + bonus + equity + benefits.
Our salary ranges are determined by role, level, and location.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Learn more about benefits at Google.

Working at Google

The description emphasizes a collaborative, cross-functional environment involving teams across sales, communications, legal, product development, and engineering, with a focus on innovation, data-driven decision making, and comprehensive marketing strategies.

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