Growth Marketing Manager (Social)

About the Role

Key Responsibilities

• Lead strategy for paid social and test and learn roadmap.
• Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy.
• Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis.
• Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities.
• Scale our new TikTok program and identify key optimization and creative opportunities.
• Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program.
• Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns.
• Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products.
• Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics.

Requirements

• 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
• Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets.
• Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends.
• Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing.
• Comfort spinning up content to post on social is a plus.

Nice to Have

• Experience in influencer marketing as a growth channel.
• Familiarity with sparking/white listing.
• Ability to create social content.