Growth Marketing Senior Associate

About the Role

Key Responsibilities

• Develop digital media buying strategies across Paid Social channels for our products.
• Launch and optimize new user acquisition campaigns across Paid Social channels to meet team goals, KPIs, and results.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product teams.
• Coordinate cross-functionally with Marketing, Operations, and Product teams to develop compelling marketing campaigns that drive user acquisition or retention.
• Analyze campaign performance for cross-functional stakeholders and collaborate with the Marketing Analytics team for insights and next steps.
• Lead day-to-day communication with external agencies and ad partners.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field and/or at least 2-3 years of experience with digital marketing.
• Knowledge in digital media optimization, including A/B testing, analysis of ad buys, and understanding of bidding algorithms or manual bidding approaches.
• Solid understanding of ad inventory, ad platforms, and best practices for media buying.
• Well organized with great attention to detail, able to work on multiple projects simultaneously under challenging time constraints.
• Proficient in Excel; SQL knowledge is helpful.
• Willingness to work unconventional hours around sports calendar and tentpole moments.

Nice to Have

• A passion for sports and gaming.

Qualifications

• Educational background in Marketing, Business, Economics, Mathematics, or related fields, or equivalent experience.

Benefits & Perks

• Competitive salary range of $70,400 to $88,000 USD plus bonus, equity, and benefits.
• Guidance through the process of obtaining a gaming license if required.
• Work environment that values innovation, autonomy, and collaboration.