Growth Marketing Specialist

About the Role

Key Responsibilities

• Conduct full-funnel analysis to understand and improve the customer journey-from first touch to conversion and long-term retention.
• Analyze and optimize email marketing performance: open rates, click-through rates, bounce rates, unsubscribes, deliverability, and downstream conversion impact.
• Partner with lifecycle and campaign marketers to ensure email campaigns are integrated into broader funnel strategies.
• Develop and manage journey maps and customer behavior flows using tools like GA4, Amplitude, or Adobe Analytics.
• Design, implement, and evaluate A/B and multivariate experiments across email, landing pages, and web experiences.
• Create and maintain dashboards to monitor KPIs, campaign performance, and customer lifecycle trends.
• Translate data insights into tactical recommendations that improve marketing performance, retention, and user experience.
• Collaborate with design, product, and engineering teams to test and implement improvements based on analysis.
• Support accurate tracking of email and site engagement through tagging, UTM structures, and analytics frameworks.
• Ensure accurate attribution modeling and performance visibility across all digital channels.
• Stay current on email analytics tools, journey mapping strategies, and digital marketing best practices.

Requirements

• 5+ years of experience in growth marketing, digital analytics, or performance marketing with a focus on full-funnel measurement.
• Strong experience with email performance tracking and optimization (e.g., through platforms like Salesforce Marketing Cloud, Marketo, HubSpot, or Iterable).
• Advanced proficiency with Google Analytics 4 (GA4), Tableau, and tools such as Amplitude or Mixpanel.
• Proven ability to conduct end-to-end journey mapping and identify drop-offs, delays, and optimization opportunities across channels.
• Hands-on experience with A/B testing, experimentation frameworks, and campaign performance analysis.
• Solid understanding of attribution models and marketing channel performance measurement.
• Experience building and communicating dashboards and reports for diverse stakeholder groups.
• Excellent communication and storytelling skills-able to explain complex insights in clear, actionable language.
• Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field.
• Able to work effectively in a hybrid setting, with in-office collaboration 3 days/month.

Nice to Have

• Email platform certifications (e.g., HubSpot Email Marketing, Marketo Certified Expert, SFMC Email Specialist).
• Certifications in GA4, Tableau, or growth marketing analytics.
• Familiarity with tagging and tracking strategies, including Google Tag Manager.
• Experience with SQL, Python, or data querying tools.
• Working knowledge of HTML/CSS/JavaScript (for troubleshooting tracking or testing implementation).

Benefits & Perks

• High quality voluntary health, vision, disability, life, and dental insurance programs
• 401K Matching Plan
• Employee Stock Purchase Plan
• Paid holidays, vacation, and sick leave
• Corporate sponsored programs to enhance employee physical, financial, mental, and emotional wellness
• Financial Solution Program