Growth Marketing Strategist

About the Role

Key Responsibilities

• Develop omni-channel growth marketing strategies in collaboration with business leaders and marketing channel specialists to attract and retain customers.
• Design, build, launch and optimize always-on marketing campaigns that promote the brand, differentiate solutions, generate leads, and produce sales and revenue.
• Review and fine-tune marketing, customer acquisition, cultivation, and retention strategies in the digital world.
• Collaborate with channel strategists and the Marketing Analytics team to optimize the performance of each marketing channel, including web, social, paid media, email, direct mail, video, and others.
• Ensure user-centric designs that maintain clear, logical, and concise information to invite an attractive ROI using results and reports from the Analytics team.
• Optimize marketing tactics based on metrics of testing, such as A/B and multi-variate tests, from hypothesis development through test execution, results analysis, and data-driven decision making.
• Function as a project manager collaborating with 3rd party partners and internal teams on website templates, launches/relaunches, business requirements, site mapping, navigation, imagery, copy, testing, and tracking.
• Ensure content is customer-centric, addresses the end-to-end customer journey, optimized for SEO, grammatically correct, compliant with laws and regulations, and aligned with branding initiatives.
• Communicate and collaborate effectively with teams of varied strengths, translating complex technical concepts into understandable language.

Requirements

• Ability to develop, execute, and optimize a growth marketing strategy that drives acquisition and retention performance.
• Experience in opportunity sizing, funnel targets, ROMI models, target persona definition, marketecture diagram, channel and tactic definition, messaging framework, content planning, and metrics setting.
• Effective leadership of cross-functional teams of channel and BU SMEs, demonstrating servant leadership, agility, versatility, data-driven decision making, and calmness under pressure.
• Passion for the digital customer experience and managing time efficiently across projects and operational requests.
• Project management skills to keep projects on track.
• Experience designing, analyzing, leading, and/or optimizing digital marketing channels including websites, mobile, social media, paid media, email, webinars, and video.
• Experience with marketing technology, including marketing automation and CRM, with specific experience with Salesforce preferred.
• Experience with Kentico content management system.
• Experience with user testing.
• 5+ years of experience in a marketing strategy and execution role.
• Experience in the insurance or financial services industry is a plus, as well as experience in the high-net-worth space.
• Experience conducting A/B tests for campaigns and driving customer insights is a major plus.
• Strong understanding of Agile methodologies.
• Bachelor's degree or equivalent years of industry experience.

Nice to Have

• Experience with marketing automation and CRM, specifically Salesforce.
• Experience with Kentico content management system.
• Experience in the insurance or financial services industry, especially high-net-worth space.
• Experience conducting A/B tests and deriving customer insights.

Benefits & Perks

• Comprehensive benefits package including 401(k) with employer contributions, employee stock purchase plan, long-term incentive awards.
• Medical, dental, and vision insurance.
• Various types of leaves of absence, paid time off including 12 paid holidays, 15 days of paid vacation, paid sick leave.
• Short-term and optional long-term disability, health savings account, reimbursement accounts, life insurance, supplemental life and AD&D insurance.
• Optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, employee assistance program with free counseling sessions.
• Encouragement of work/life balance through flexible working solutions and 'Smart Working'.
• Access to continuous learning culture and inclusive environment.