Growth Marketing/Campaign Automation Manager

About the Role

Key Responsibilities

• Plan, execute, and optimize email campaigns to drive registrations, engagement, and adoption.
• Manage webinars, live streams, and digital event activations (setup, publishing, campaign amplification).
• Translate event content into scalable multi-channel campaigns (email, social, web).
• Collaborate with video production and events teams to publish and promote content on digital platforms.
• Develop post-event nurture campaigns and sales enablement assets (e.g., one-pagers, follow-up kits).
• Report on campaign performance, generate insights, and optimize for engagement and ROI.

Requirements

• Email Marketing Expertise (Core Requirement)
• Hands-on experience with building and executing email campaigns.
• Focus on bottom-funnel, conversion-oriented campaigns (not just newsletters or awareness).
• Ability to drive product adoption, retention, and revenue through email campaigns.
• Strong data-driven approach: segmentation, customer behaviour analysis, building lead lists.
• Experience with reporting, optimization, and ongoing campaign performance improvements.
• Performance Marketing Knowledge
• Understanding of campaign metrics, A/B testing, ROI-driven strategies.
• Familiarity with growth strategies beyond email, such as push notifications or in-app engagement.
• Ad Tech Ecosystem Exposure
• Knowledge of ad tech concepts, DSPs, SSPs, and publisher-side operations.
• Ideally some experience with publishers (media, entertainment, CTV like Disney, Netflix, NYT).
• At minimum, understanding of how ads are bought/sold and how to communicate ad products.
• Familiarity with growth marketing platforms and tools (Braze, Iterable, HubSpot, Salesforce MC).
• Skills:
• Email Automation/Marketing Automation
• Campaign performance
• Events

Qualifications

• Bachelor Degree or Equivalent experience in related field.