Growth Media Senior Consultant - SEO & Digital Media

Allstate

Chicago, IL

Full Time

Senior

67k-121k

10 days ago

Job Description

About the Role

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. For more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs, from advocating for seat belts and air bags to leading in pricing sophistication, telematics, and device and identity protection. We are seeking a highly motivated and data-driven senior consultant to join our in-house growth media team, responsible for programmatic media, SEO, paid social, and paid search advertising efforts, playing a crucial role in shaping our digital marketing strategy across all channels.

Key Responsibilities

Perform keyword research and identify content opportunities to improve organic visibility and search rankings.
Optimize existing and new content (blogs, landing pages, product pages, etc.) for on-page SEO elements including meta tags, headers, internal linking, and keyword usage.
Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows.
Conduct content audits to identify underperforming content and recommend updates or consolidation strategies.
Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics.
Stay up to date with the latest trends in search such as AI overviews and LLMs.
Manage all elements of programmatic media campaigns including campaign creation, audience development, budget allocation, creative trafficking, and measurement.
Identify opportunities for testing within advertising platforms.
Create compelling ad copy and identify opportunities for A/B copy testing.
Benchmark campaign results against historical and competitive results and stay ahead of industry and competitive trends.
Drive strong financial performance of budget management focusing on growth opportunities, new business sales, and customer lifetime value.
Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance.
Ensure campaign tracking/tagging is implemented to capture all necessary data points.
Work within a group dynamic and provide support on QA efforts as needed.

Requirements

Bachelor's Degree or equivalent experience.
5 or more years of related experience.
Experience working in high-volume accounts preferred.
Experience working in programmatic media platforms such as DV360.
Experience with content management platforms.
Experience with digital analytics tools such as Adobe Analytics and Google Analytics.
Experience with competitive insight tools such as Brightedge and SEMrush.
Strong understanding of on-page SEO and content strategy.
Budget management skills including forecasting, financial reporting, and analysis.
Team player with strong organizational and project management skills.
Ability to think strategically and execute at a tactical level.
Ability to influence decision-making in a highly matrix environment.
Proactive in identifying opportunities to drive performance.
Advanced communication skills including proficiency in developing and delivering presentations.

Nice to Have

Experience working in high-volume accounts.
Experience with digital analytics tools such as Adobe Analytics and Google Analytics.
Experience with content management platforms.
Experience with programmatic media platforms like DV360.
Experience with competitive insight tools such as Brightedge and SEMrush.

Qualifications

Bachelor's Degree or equivalent experience.
5 or more years of related experience.

Benefits & Perks

Compensation offered is $66,800.00 - 120,650.00 annually, based on experience and qualifications.
The candidate will be required to submit to a background investigation.

Working at Allstate

Joining our team isn't just a job - it's an opportunity to push your skills to the next level, challenge the status quo, and shape the future of protection while supporting meaningful causes. It means being part of something bigger—a winning team making a significant impact.

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