Growth - SEO, CRO and Web Strategy

About the Role

Key Responsibilities

• Design, launch, and optimize global SEO acquisition experiences across B2B and B2C segments to capture high-intent traffic.
• Own technical SEO strategy and execution, including keyword research, site audits, schema implementation, internal linking, and content roadmap development to grow qualified organic traffic.
• Lead site architecture planning, URL strategy, and migration efforts (e.g., OpenAI.com → ChatGPT.com) to preserve and grow domain authority and search rankings.
• Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization.
• Develop and run CRO experiments (landing page design, copy tests, CTA placement, page speed improvements) to increase sign-up and conversion rates across web surfaces.
• Build and monitor full-funnel dashboards (e.g., awareness → sign-up → activation → paid conversion → retention / LTV) to surface bottlenecks and guide prioritization.
• Partner with data science, product, engineering, and content teams to build scalable growth tooling, attribution models, and experimentation infrastructure.
• Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement.
• Lead cross-functional “web growth sprints” to test pricing, packaging, paywall, landing page templates, and conversion flows, coordinating creative, PM, and engineering to maximize learning velocity.

Requirements

• 8+ years in growth roles, with experience scaling SEO growth initiatives across consumer and business offerings.
• Deep expertise in SEO strategy and technical implementation, including site migrations, schema, and keyword portfolio management.
• Hands-on experience with CRO tools (e.g., Optimizely, Google Optimize, Statsig) and web analytics (GA4, Search Console, Looker) to design, launch, and interpret A/B or multivariate tests.
• Strong growth and analytical skills—comfortable with funnel modeling, segmentation, cohort analysis, and experimentation design.
• Strong cross-functional collaboration with product, engineering, design, content/SEO, and analytics teams.
• Ability to context-switch between strategic modeling (market sizing) and tactical execution (SEO audits, page-level CRO, landing page QA).
• Ability to own/scale CMS operations, including publishing, updating, and QA of new landing pages, templates, and localized content to ensure SEO best practices and high-quality user experiences.
• Experience in AI workflows to scale programmatic SEO with demonstrated ROI and impact.
• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.

Nice to Have

• Experience with site migrations and schema implementation.
• Experience with AI workflows to scale SEO efforts.
• Familiarity with full-funnel growth strategies and global performance marketing.

Qualifications

• Experience in growth roles with a focus on SEO and web strategy
• Proficiency with CRO and web analytics tools
• Strong analytical and cross-functional collaboration skills

Benefits & Perks

• Offers equity
• Relocation assistance
• Full-time salary of $265,000 per year