Growth Strategy Analyst

Liturgical Publications

New Berlin, WI

Full Time

Mid Level

80k-85k

11 days ago

Job Description

About the Role

Join LPi, a national leader in digital and print solutions for nonprofits, churches, and local communities. We're expanding our remote team with a Growth Strategy Analyst to help identify and scale new market opportunities for our hyper-local advertising solutions. If you're passionate about using data to drive innovation, community impact, and revenue growth — we want to meet you! As the Growth Strategy Analyst, you'll lead the identification and analysis of new markets for our ad-supported print and digital solutions.

Key Responsibilities

Research and analyze new market opportunities where ad-supported print/digital newsletters and service directories can meet unmet needs
Identify and evaluate industries, organizations, and communities underserved by current advertising and communication channels
Segment potential audiences using demographic, geographic, and behavioral criteria
Benchmark LPi's offerings against existing providers (if any) in those markets
Identify the unique value of LPi's hyper-local advertising model within each new vertical
Develop compelling go-to-market strategies and messaging tailored to each opportunity
Build financial models to evaluate market potential and forecast return on investment
Identify key organizations and decision-makers, generating high-quality lead lists
Collaborate with sales and marketing leadership to ensure strategic alignment
Support sales enablement by creating targeted materials and market-specific messaging

Requirements

Bachelor's degree in Business, Marketing, Economics, or related field
2+ years in business development, market strategy, or advertising research (preferred)
Strong understanding of local advertising dynamics, especially in community or niche sectors
Proven experience researching and analyzing data for market sizing, fit, and customer segmentation
Ability to perform ROI modeling
Understanding of database concepts and principles and proficiency in managing databases
Excellent communication and cross-functional collaboration abilities
Experience expanding into new industries or launching market-specific outreach strategies
Experience with Microsoft Excel Crosstab, Salesforce.com reporting, PowerBI and/or Tableau
Willingness to travel overnight occasionally

Nice to Have

Experience with some of the following: Microsoft Excel Crosstab, Salesforce.com reporting, PowerBI and/or Tableau

Benefits & Perks

Competitive base salary of $80,000-$85,000 commensurate with experience, plus performance-based bonus potential
All Employee Bonus up to $2000 annually
Medical, Dental, and Vision Insurance Package
Company-paid Short-Term Disability and Life Insurance
401k with company match
Paid Vacation time, Holidays, and even your Birthday off
Paid Community Service Hours & Matching Donation programs
Opportunities for company-sponsored training in AI tools and applications to support your professional growth

Working at Liturgical Publications

We believe that where you work matters and that our employees make a difference. For over five decades LPi has been the leader in print and digital communication, helping thousands of nonprofits, churches, and communities intentionally communicate with their audience and grow their engagement. Our Core Values are pivotal to our employees' success and satisfaction.

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