Growth Strategy & Market Insights Specialist - Regional Lead Americas

About the Role

Key Responsibilities

• Conduct research on regional market dynamics, including customer behavior, competitive activity, and media trends, in North America to identify market shifts, emerging needs, and whitespace opportunities.
• Synthesize market findings into concise insights that support the development of region-specific growth strategies aligned with global priorities.
• Work cross functionally with the Brand teams and other stakeholders to execute on the growth opportunities identified.
• Assist in sizing new market, product, or segment opportunities through competitive benchmarking and basic business case modeling.
• Support the planning and prioritization of GTM initiatives by providing data-backed inputs and regional context to cross-functional teams.
• Track and maintain performance for each brand, monitor performance trends, flag variances vs. plan, and support root cause analysis to inform ongoing marketing optimization.
• Contribute to monthly and quarterly business reviews by preparing supporting materials that combine market insights, strategic context, and performance data.
• Support the identification of regional media or PR partnership opportunities by benchmarking local visibility and observing competitor positioning.

Requirements

• Bachelor's degree in business, economics, marketing, or a related field preferred.
• 3-5 years of experience in strategy, marketing analytics, or market insights, ideally within a direct-to-consumer or digital environment.
• Strong analytical skills and comfort working with performance metrics, dashboards, and attribution models.
• Ability to synthesize complex data into clear insights and strategic recommendations.
• Excellent written and verbal communication skills with strong attention to detail.
• Demonstrated ability to work effectively in a support capacity and contribute meaningfully within cross-functional teams.
• Proficiency with Excel/Google Sheets and familiarity with analytics platforms (e.g., Looker, Tableau, or Google Analytics).
• A collaborative, proactive mindset with a strong desire to learn and grow within a fast-paced team.

Nice to Have

• Experience within a digital or direct-to-consumer environment.
• Experience with business case modeling and market sizing.
• Familiarity with regional media or PR partnership strategies.

Qualifications

• Bachelor's degree in business, economics, marketing, or a related field.