GTM Engineer - Demand Generation

Hackerrank

Coffeyville, KS

Full Time

Senior

110k-130k

7 days ago

Job Description

About the Role

The Growth Marketing team is the engine behind pipeline acceleration at HackerRank. We operate at the intersection of creativity, analytics, and automation, managing paid channels, orchestrating ABM plays, and optimizing every touchpoint that turns interest into opportunity. As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success. The Demand-focused GTM Engineer will be the driving force that turns marketing strategy into pipeline, owning the execution of multi-channel demand programs including paid social, ABM plays, email nurture, and direct mail while managing budgets, creative assets, and stakeholders.

Key Responsibilities

Execute and optimize full-funnel demand generation programs across paid media and owned channels.
Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.
Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests.
Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

Requirements

Connects strategy with hands-on execution across channels and tools.
Passionate about data, testing, and finding signal in the noise.
Proven track record driving pipeline growth through high-performing ABM programs.
5+ years in B2B demand generation or growth marketing (agency or SaaS).
Hands-on with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.).
Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results.
Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot).
Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.).
Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.).
Familiar with low-code and automation tools such as Clay, Make, N8N, or Zapier.

Nice to Have

Experience with APIs, webhooks, dashboarding, or ETL.
Light creative skills with tools like Figma or Canva.
Copywriting chops to iterate messaging and improve campaign performance.

Benefits & Perks

Base salary range: $110,000 - $130,000.
This range does not include bonuses, stock options, or benefits you will be eligible for.
Final offer may vary based on skills, experience, location, and other compensation components.

Working at Hackerrank

HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment based on individual performance and qualification. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

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