GTM Product Marketing Manager/Senior Manager

About the Role

Key Responsibilities

• Be the product Go-To-Market expert for stakeholders across marketing and distribution for the specific product line that you represent.
• Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our Services landscape.
• Define and build sales plays, competitive programs, and create high-quality content, while aligning to supporting marketing campaigns.
• Leverage customer insights to drive recommendations and strategy.
• Own key sales communications and updates.
• Create, recruit, and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events.
• Align to named global distribution leaders to drive marketing and sales alignment, sales programs, and pipeline generation.

Requirements

• 5-8+ years of experience in a related field: field marketing, integrated marketing campaigns, Sales Programs, Product Marketing, Sales, or Go-To-Market background.
• Expertise in Salesforce products/ services and/or other SaaS and B2B technology platforms and their ecosystem.
• Ability to confidently pick up and lead new projects even in the face of ambiguity.
• Hands-on experience building a range of marketing assets, including compelling sales plays and enablement materials, succinct slide pitch-decks, and event/webinar content.
• Ability to use data and analytics to drive decision-making as well as a track record of setting and delivering against measurable marketing metrics.
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• Ability to establish good working relationships with cross-functional teams and align with global peers and stakeholders.
• Strong collaboration skills with a willingness to drive hands-on tactical execution.
• Strong communication skills, both written and verbal.
• Confidently deliver presentations to audiences of all sizes.

Nice to Have

• Demonstrated experience driving adoption & consumption strategies is highly desired.
• Understanding of post-sale experiences and services delivery is ideal but not required.

Qualifications

• Educational background is not explicitly specified but implied experience in relevant fields.

Benefits & Perks

• Parental leave
• 401(k)
• Time off programs
• Medical, dental, vision
• Mental health support
• Paid parental leave
• Life and disability insurance
• Employee stock purchasing program