Guest Experience Manager - Brandeis University

About the Role

Key Responsibilities

• Responsible for sales development and execution of annual meal plan campaigns, including oral and written presentations to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.).
• Act as mission extenders by building relationships and interacting with clients, university department heads, student organizations, and community groups.
• Responsible for guest insight-driven strategic planning, innovation, creativity, and development of new strategies and tactics for promoting existing or new restaurants, to enhance sales and increase customer satisfaction.
• Develop and implement an annual client-facing marketing plan that includes the guest engagement calendar, residential, retail and catering promotions, social & digital strategy, and more.
• Spread the word about all program initiatives, the people behind the plates, our food and community partners as the chief storyteller.
• Perform marketing research and data collection, including focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis.
• Own the guest engagement calendar and liaise with cross-functional teams to develop and execute all events.
• Manage the marketing and communications team where applicable (e.g., Digital Specialist, Student brand ambassadors).

Requirements

• Bachelor's Degree in marketing, communications, public relations, business administration or related field.
• 2-3 years' relevant professional marketing experience.
• Strong written and oral communication skills.
• Efficiency in all Microsoft Office products required.
• Proficiency in Adobe Creative Suite, Canva and WordPress preferred.
• Proven success in the creation and execution of print & digital communication strategies including social media channels and WordPress content management system.
• High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a 'can do' attitude, and has an appropriate sense of urgency.
• Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.
• Financial acumen, creative problem-solving ability, and customer savviness.
• Good listening skills and a strong value system with unquestioned integrity.

Nice to Have

• Efficiency in Adobe Creative Suite, Canva and WordPress (preferred).

Qualifications

• Educational background in marketing, communications, public relations, business administration or related field.