GVP,Insights and PortfolioMktg

About the Role

Key Responsibilities

• Provide direct leadership to the Consumer Insights & Research, Portfolio Marketing, Seamless Entertainment and Mid-Market & Large Business Marketing teams; work in concert with Acquisition and Customer Relationship Management Marketing, Creative, Product & Technology and Sales departments, among other business partners.
• Provide direction and deliver marketing strategies across varied prospect and customer journeys by cultivating audience, customer and market insights that effectively position the company's products and services.
• Identify new and/or under-penetrated market opportunities across customer segments and industry verticals by anticipating/forecasting emerging trends in audience behaviors and preferences.
• Bring products and product features to market through compelling positioning, messaging and competitive differentiation with value propositions that resonate within varied segments.
• Work across internal and external business partners to analyze market trends, customer feedback, and the competitive landscape to identify opportunities for new products and/or product enhancements that align to changing audience needs.
• Lead the development and execution of a comprehensive video streaming app marketing strategy to drive user acquisition, activation, engagement, and retention in partnership with Spectrum programming partners.
• Plan and orchestrate marketing campaigns that drive growth within Fortune 1000 strategic business accounts, with oversight of Account Based Marketing, Analyst Relations, and Customer Advocacy disciplines.
• Establish and manage third party relationships that stimulate the company's ability to expand reach into designated markets.
• Manage a high-performing, dedicated team of marketing experts to provide the organization with world class experience, knowledge, execution, and overall marketing leadership while cultivating growth.

Requirements

• Bachelor's degree in Business, Marketing or related field.
• Fifteen (15) years of Leadership experience.
• Fifteen (15) years of Marketing experience.
• Ten (10) years of Product Marketing experience.
• Five (5) years of Research / Consumer Insights experience.
• Expertise in defining audiences, understanding consumer preferences, motivations, perceptions and behaviors that inform business decisions around product-market fit, go-to-market strategy and customer experience.
• Ability to align systems, programs, and people with the company strategy and culture.
• Ability to serve as a visionary, think strategically, and anticipate future needs and trends.
• Ability to lead large change, complex projects and initiatives, foster teamwork, and build a strong culture of collaboration.
• Effective communication skills across all organizational levels, including development and delivery of presentations to senior executive audiences.
• Expertise in developing and communicating business strategies, collaborating across business areas to create strategic alignment, and leading large, cross-functional teams to implement complex strategies.
• Persuasive speaking skills with an ability to influence and negotiate at all levels.
• Attention to detail and a data-driven mindset with a strong instinct for the customer's perspective.
• Clear, strong, and precise writing skills along with an ability to synthesize complex market and technology messages into insightful sales and retention value drivers.
• Proven success with positioning and brand development.
• Proficient in leading full scale market research initiatives.
• Ability to gain buy-in and alignment across sales, product, operations, and executive stakeholders.
• Experience partnering with internal and external constituencies critical to the marketing process (agencies, vendors, internal department heads, etc.)

Nice to Have

• Advanced degree / MBA preferred