HAL - Manager, Onboard Marketing

About the Role

Key Responsibilities

• Drive the implementation of marketing and communication strategies that elevate the guest experience and ensure brand consistency across all touchpoints.
• Manage all guest-facing messaging, ensuring alignment with brand standards and regulatory requirements.
• Partner with shoreside teams to develop and approve timely, relevant content.
• Oversee content across digital platforms—including onboard TV, signage, the Navigator app, and push notifications—as well as printed materials.
• Lead print shop operations, including team management, budgeting, and inventory control.
• Maintain the quality and brand compliance of all onboard signage and printed collateral, coordinating updates and replacements as needed.
• Input and validate voyage schedules and onboard events to ensure timely and accurate guest communications.
• Provide training on marketing tools and ensure compliance with communication standards, including credit card program guidelines.
• Serve as the onboard lead for marketing, public relations, and partnership initiatives—managing asset delivery, messaging rollout, and team coordination.
• Coordinate content capture for marketing and PR use, ensuring quality and legal compliance.
• Represent the brand at select guest events and receptions as part of the hotel officer team.

Requirements

• Bachelor's degree in Marketing or a related field.
• 2+ years of experience in marketing, business management, or sales.
• Proficiency in Microsoft Office (PowerPoint, Word, Excel) and publishing tools such as Publisher or InDesign.
• Excellent written and verbal communication skills.
• Strong attention to detail and accuracy.
• Ability to bend, climb, perform repetitive motions, and lift heavy items as needed.
• Willingness and ability to travel by air to and from vessels as scheduled.

Nice to Have

• Experience with Adobe InDesign or similar publishing tools.
• Experience in a shipboard or hospitality environment.
• Knowledge of regulatory requirements related to guest communications.

Qualifications

• Bachelor's degree in Marketing or a related field.
• Minimum of 2 years of relevant experience in marketing, business management, or sales.

Benefits & Perks

• Work in a dynamic, guest-focused environment aboard a cruise ship.
• Opportunity to be part of a renowned premium cruise line with extensive travel opportunities.