HCP Marketing Director - CAH

About the Role

Key Responsibilities

• Work cross-functionally to develop the Annual Brand Plan and HCP Engagement Plan, aligning with patient marketing and supporting budget allocation.
• Partner with Field, Market Insights, Patient Services, Medical Affairs, and other teams to develop customer segmentation and align marketing messages and tactics.
• Expand omni-channel HCP engagement tactics, implement measurement plans, and optimize based on data insights.
• Lead scientific leader engagement strategies, including speaker bureaus and peer-to-peer programs.
• Represent the company at society and congress meetings, supporting local educational events.
• Manage multiple agencies and ensure project timelines and budgets are met.
• Develop and oversee HCP marketing content that communicates complex scientific concepts clearly.
• Build strong relationships with cross-functional partners and support brand planning activities.
• Lead the development and implementation of innovative HCP and patient programs, including digital campaigns and peer education.
• Inform competitive planning and participate in strategic brand initiatives.

Requirements

• BS/BA degree in scientific or business discipline with 12+ years of relevant experience, including 7+ years in pharmaceutical marketing or sales.
• Experience managing outside agencies and internal teams to execute brand strategies.
• Deep knowledge of rare disease, scientific leader engagement, and marketing strategy.
• Proven success in digital marketing, omni-channel campaigns, and microtargeting programs.
• Strong collaboration skills across HCP and Patient marketing functions.
• Experience executing advisory boards and competitive intelligence activities.
• Excellent analytical skills to interpret data and adjust strategies accordingly.
• Ability to manage multiple priorities and projects simultaneously with attention to detail.
• Strong communication skills for proactive internal and external collaboration.
• Proficiency in PowerPoint, Word, and Excel.

Nice to Have

• Master's or MBA degree preferred.
• PhD with 8+ years of related experience.
• Experience in endocrinology, pediatrics, or genetic diseases.
• Experience with Next-Best-Action and omnichannel HCP campaigns.
• Experience in medical society, congress, and conference strategy.

Qualifications

• BS/BA degree in scientific or business discipline.
• 12+ years of relevant experience in pharmaceutical marketing or sales.
• Experience managing external agencies and internal teams.
• Deep understanding of rare diseases and scientific engagement.
• Strong digital marketing expertise.
• Proven ability to lead multiple projects and coordinate cross-functional teams.

Benefits & Perks

• Annual base salary range of $195,400 to $282,900.
• Annual bonus target of 35% of base salary.
• Eligibility for long-term incentive programs.
• Retirement savings plan with company match.
• Paid vacation, holidays, and personal days.
• Paid caregiver/parental and medical leave.
• Health benefits including medical, prescription, dental, and vision coverage.