Head of Audience Development

Benzinga

Full Time

Director

9 days ago

Job Description

About the Role

High Level: An opportunity to make an impact and play a key role in the growth of a top financial publisher. We are hiring a Head of Audience Development to nurture and drive growth in traffic, subscriptions, event attendance, social media, and newsletter subscriptions at Benzinga.com. At Benzinga, content is king. Our approach allows us to deliver relevant trends, market-moving information and scoops no one else can. As Head of Audience Development, you will have a direct hand in crafting strategy around all of our consumer touch points using data-driven strategies and multi-platform engagement. If you are a financial news and information junkie who knows how to generate traffic and target critical audiences, we want to talk to you.

Key Responsibilities

Work directly with leaders of our editorial, social media, video, advertising, SEO, subscription, and affiliate marketing teams to understand the value of every visitor and what we can do to make their investing journey irresistible
Understand the full customer journey and routinely prepare proposals to expand into new verticals and enhance others
Stay abreast of the latest trends in content discovery and consumption
Utilize business intelligence and visualization tools (across web, newsletters, social media, video and otherwise) to make informed decisions about our feature content
Turn new and returning users into loyal consumers of our free and paid products including, but not limited to, web content, newsletters, Benzinga PRO, and the app
Liaise with product to prioritize biggest levers to optimize user paths and engagement
Define measurable KPIs and goals for growth and engagement

Requirements

Verifiable track record of success in audience development, ideally within financial media
Minimum 3 years experience executing audience development campaigns across subscriptions, advertising, newsletters, and native apps
Minimum 7 years experience in digital publications, preferably in the financial media sector
2 years experience running digital marketing campaigns and/or managing a SEO, newsletter or social media team
Experience working and communicating with senior leadership, including presentations to C-level executives
Expert knowledge of SEO, email marketing, and paid social campaign tools
Knowledge of the U.S. stock market and the world of finance and politics
Extensive performance marketing experience preferred

Working at Benzinga

Benzinga is a premier financial media platform which helps millions of people improve their trading and investing each month. By providing superior information, data, and tools, Benzinga is devoted to the ambitious mission of making financial information easier to consume.

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