Head of Brand Activations

Raising Cane's

Plano, TX

Full Time

Director

169k-201k

13 days ago

Job Description

About the Role

The Head of Brand Activations at Raising Cane's is responsible for ideating, negotiating, orchestrating, and leading all brand activation initiatives. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, supports company initiatives, and delivers premium, memorable experiences. The position also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.

Key Responsibilities

Define and manage the brand activation strategy to align with overall brand goals and objectives.
Lead activations from concept through execution, while developing and mentoring a high-performing team.
Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value.
Maximize talents to build brand awareness and deliver optimal cost per impression results.
Drive planning and real-time decision making to ensure seamless execution and content delivery.
Collaborate cross-functionally to share activation plans, results, and learning across departments.
Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI.
Provide on-site leadership for all high-profile activations and talent engagements.
Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment.
Deliver trend-forward, engaging content that enhances brand reach and consumer connection.
Continuously evolve brand activations through creative thinking and industry trend awareness.

Requirements

10+ years' experience in marketing, brand management, or related field.
Experience leading high-profile brand activations in a national or global consumer-facing brand.
Strong experience engaging talent and negotiating large contracts with celebrities.
Bachelor's degree in marketing, advertising, or related field required.
Knowledge of SAG requirements and other legal implications.
Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
Detail-oriented, organized, and able to manage shifting priorities.
Thrive in a fast-paced environment and proactively engage in topical opportunities.

Nice to Have

Experience with legal considerations related to talent contracts.
Experience working with agencies and internal teams to ensure ROI on activations.

Qualifications

Bachelor's degree in marketing, advertising, or related field.
10+ years' experience in relevant fields.

Benefits & Perks

Not specified in the description.

Working at Raising Cane's

Raising Cane's is known for its great Crew and cool Culture, following a Work Hard. Have Fun. philosophy. The company is the fastest-growing chicken concept in the U.S. and values rapid growth, team importance, and a positive work environment.

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