Head of Content Marketing

About the Role

Key Responsibilities

• Develop and implement overall business or technical strategies for content creation that align with organizational goals.
• Oversee content strategy, editorial, and content management across teams.
• Collaborate with cross-functional partners to remove blockers and drive alignment.
• Implement and promote content best practices, including frameworks and style guides.
• Conduct content research and integrate insights into strategies and storytelling.
• Establish and oversee processes for content distribution and management to enhance audience engagement.
• Mentor and guide senior team members in best practices for content strategy and digital marketing.
• Own content strategy for all key audience segments: SMB, Mid-Market, Enterprise, Developer, and Partner.
• Create and govern content frameworks ensuring consistency in voice, positioning, and messaging.
• Lead development of strategic content across all funnel stages, including narratives, POVs, case studies, and solution briefs.
• Establish a quarterly release model aligned with product launches, campaigns, and executive programs.
• Build a content ecosystem supporting thought leadership, trend reports, and industry engagement.
• Translate internal insights into external credibility through executive briefings and segment messaging.
• Partner with Communications and Analyst Relations to ensure alignment on positioning and timing.
• Lead a high-performing content team, including strategists, agency partners, and AI tools.
• Establish success metrics for content consumption, contribution to funnel velocity, and influence.
• Integrate content performance insights into planning, prioritization, and resource allocation.

Requirements

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
• 10+ years in B2B content strategy, product marketing, or segment-based GTM execution, preferably in SaaS, fintech, or payments.
• Proven ability to lead content systems tied to audience segmentation, solution strategy, and growth-stage execution.
• Experience building content that resonates across the buying committee including product, finance, operations, and IT.
• Demonstrated fluency in collaborating across marketing, sales, communications, and analyst relations.
• Skilled in applying AI tools for content planning, drafting, and performance optimization.
• Executive presence and operational rigor to lead at both strategic and execution levels.

Nice to Have

• Experience in designing scalable, high-impact cross-channel content strategies that align with segment-driven growth models.
• Ability to develop content ecosystems that support thought leadership and market positioning.
• Experience in managing content for multiple audience segments including SMB, Mid-Market, and Enterprise.

Qualifications

• Bachelor's degree or equivalent experience.
• 15+ years of relevant work experience.

Benefits & Perks

• Competitive total compensation including annual performance bonus, equity, and comprehensive health benefits.
• Flexible work environment with a hybrid model of 3 days in the office and 2 days remote.
• Employee shares options, health and life insurance, and other benefits.
• Opportunities for professional growth and working within a diverse, inclusive culture.