Head of Content Marketing
Workstream
Job Description
About the Role
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue. We are looking for a Head of Content Marketing to architect and scale Workstream's content ecosystem, with a strong focus on video content. This role involves owning the vision, strategy, and systems that make Workstream the go-to brand for restaurant owners and operators, combining storytelling with structured processes to drive growth and engagement.
Key Responsibilities
- Set the vision: Define the long-term content strategy, ensuring alignment with business goals and brand storytelling.
- Engineer the system: Architect scalable workflows for video, blog, social, and thought leadership content powered by AI, automation, and data.
- Lead and mentor: Build and manage a team of creators, editors, and freelancers while fostering a "content engineer" culture.
- Executive storytelling: Partner with the CEO and leadership team to create thought leadership content, ghostwrite narratives, and amplify their voices.
- Channel ownership: Drive multi-channel distribution across YouTube, Instagram, LinkedIn, TikTok, and emerging platforms, ensuring a cohesive brand presence.
- Measure and optimize: Establish KPIs, analyze performance, and continuously refine strategies to maximize impact.
- Innovate: Champion new formats, tools, and workflows to stay ahead of content trends and amplify reach.
Requirements
- 3-7 years in content marketing, social media, or brand storytelling, with proven experience setting strategy and scaling content operations.
- A system-builder mindset - you've built and scaled content engines, not just campaigns.
- Track record of growing audiences on video-first platforms (YouTube, Instagram, TikTok, etc.).
- Strong leadership experience - able to hire, mentor, and manage teams or agencies.
- Experience working directly with executives to craft thought leadership and brand narratives.
- Data-driven and fluent in AI and automation tools.
- Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants).
- Must have video editing skills.
- Willingness to be based in our Bay Area offices 5 days per week.
Nice to Have
- Content samples and/or a link to social media accounts you have managed.
Qualifications
- Experience in content marketing, social media, or brand storytelling.
- Proven ability to scale content operations and grow audiences on video platforms.
- Leadership experience managing teams or agencies.
- Video editing skills.
Benefits & Perks
- Competitive salary and equity.
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of premiums for employees and 85% for dependents.
- In-office amenities and stocked kitchen.
- 401K Plan.
- Pre-tax commuter benefits.
- Learning/development stipend.
- Unlimited PTO.
Working at Workstream
We value creativity, speed, and bold ideas. Our company is dedicated to empowering deskless workers and local businesses, fostering an inclusive environment that promotes full inclusion of all qualified individuals. We encourage innovation and collaboration, working closely with industry veterans and the founding team to shape a restaurant-first brand on social media.
Job Details
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About Workstream
Website
workstream.is
Location
San Francisco, CA
Industry
Wood Office Furniture Manufacturing
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