Head of Digital Experience and Growth

The Vanguard Group

Malvern, PA

Full Time

Director

84k-108k

22 days ago

Job Description

About the Role

We're hiring a visionary digital leader to drive the next evolution of our customer experience and digital acquisition strategy. This role leads a cross-functional team at the intersection of UX strategy, SEO and AI visibility, personalization, and experimentation. You'll be charged with transforming how we grow traffic, convert prospects, and deliver meaningful, user-first experiences across digital channels. As Head of Digital Experience & Growth, you will lead strategy and delivery for discovery, engagement, and optimization. You'll partner closely with peers in Product Management, Delivery & Operations, and Audience and Data Strategy to bring your vision to life across channels, accelerating personalized, measurable growth.

Key Responsibilities

Define and lead the digital experience and growth strategy, integrating UX, SEO/GEO, and personalization into a unified roadmap
Manage a team of 20+, including people leaders, individual contributors, and vendor partners
Drive acquisition and CX performance metrics (e.g., organic traffic, AI visibility, dCSAT, test-and-learn velocity)
Translate business goals into prioritized agile digital initiatives leveraging the double diamond framework
Leverage technologies and audience insights to unlock real-time personalization and orchestrated journeys
Stay ahead of search trends, GenAI/LLM evolution, and content discoverability
Serve as strategic thought partner to leaders across Marketing, Product, Technology, and Design
Influence senior stakeholders with strong narrative skills and strategic storytelling

Requirements

10+ years in digital strategy, CX/UX leadership, or growth marketing; agency plus in-house experience highly preferred
Deep knowledge of SEO, UX, content strategy, omnichannel journeys, and experimentation frameworks; fluency in data-driven decision making
Familiarity with AI search, GenAI, and emerging customer journey models (e.g., chat agents, zero-click)
Strong communicator and persuasive storyteller; ability to craft strategy and gain cross-org buy-in
Fluent in Marketing technologies like Adobe Experience Platform, CDPs, AJO, and tools like Jira and Figma
Curious, collaborative, and customer-obsessed; ability to balance long-term vision with tactical delivery

Nice to Have

Experience with agency and in-house digital teams
Knowledge of agile collaboration practices

Qualifications

Educational background is not explicitly specified, but extensive experience in digital strategy and leadership is required

Benefits & Perks

Hybrid working model designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection
Opportunity to work on innovative digital growth strategies at a mission-driven company

Working at The Vanguard Group

Vanguard's mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. The company values learning, development, and a long-term focus, fostering an environment of teamwork and innovation.

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