Head of Digital Media Marketing New

About the Role

Key Responsibilities

• Drive awareness and lead the development of Domo's digital media marketing initiatives
• Lead the creation of digital media marketing and media plans to support the product and company objectives and positioning in the marketplace
• Work with digital assets to identify customer needs, oversee market research, and monitor market trends and the competitive landscape
• Initiate and foster relationships with account development, sales, and other internal groups
• Oversee the strategy, planning, execution, and forecasting of digital media marketing at Domo
• Manage a team of expert Digital Media Marketing professionals to ensure roles, responsibilities, and processes are clearly defined and growth is nurtured
• Partner with media and digital advertising vendors as necessary to execute marketing plans
• Perform competitive research and analysis for optimal marketing mix in media execution
• Ensure communication and updates across Marketing, Sales, Paid Advertising, Research, and Creative teams
• Benchmark goals and objectives for digital media marketing efforts, including sales opportunities, budgeting, forecasting, and revenue margins
• Own the digital media marketing calendar, including scheduling media, email, content, etc., to reach targeted audiences and achieve sales objectives

Requirements

• 15+ years of digital marketing and go-to-market planning and execution, with experience in B2B SaaS preferred
• 7-10 years of managing people and teams
• Proven track record managing, mentoring, developing, and growing employees
• Track record of creating and executing high-impact go-to-market strategies
• Demonstrated success executing on a vision
• Superior communication skills, including public speaking and formal presentations to senior management
• Bachelor's degree (preferably in business, marketing, economics, or a related field) or equivalent experience
• MBA preferred
• Excellent interpersonal skills with the ability to establish credibility with key business partners
• Demonstrated ability to establish strategic plans and manage to outcomes
• Expertise in data-driven marketing with the ability to analyze complex data sets
• Experience in life-cycle marketing strategy and execution

Qualifications

• Bachelor's degree (preferably in business, marketing, economics, or a related field)
• MBA (preferred)

Benefits & Perks

• https://www.domo.com/company/careers/culture