Head of DISH Acquisition

About the Role

Key Responsibilities

• Develop and own the holistic acquisition marketing strategy for DISH TV, creating a comprehensive plan to achieve monthly, quarterly, and annual subscriber growth targets
• Oversee strategic budget allocation across all marketing channels (including Direct Mail, Digital, TV/Video) to maximize profitability and return on investment
• Define and monitor top-level Key Performance Indicators (KPIs) for the entire acquisition funnel, partnering with Finance and Analytics to build sophisticated forecasting and media mix models that inform investment decisions and predict business outcomes
• Work cross-functionally with IT, Sales, Finance and other teams to develop, launch and test recommended new offers and strategies to increase acquisitions and profitability
• Provide hands-on leadership and strategic direction for the direct mail program, managing a sizable budget, end-to-end execution and executive reports and presentations
• Oversee the credit pre-qualification program, leveraging data partners to precisely target high-value households while driving a rigorous A/B testing agenda within the mail channel to continuously optimize creative, offers, and segmentation for profitability improvements
• Continuously analyze market trends, competitive landscapes, and consumer behavior to identify new opportunities for growth
• Influence a matrix of channel managers and partners (internal and external) to execute your strategic vision and foster a culture of performance and accountability
• Lead a team of marketing professionals, providing direction, feedback, and support for success and development

Requirements

• Bachelor's degree from a 4-year university or equivalent combination of education and experience
• 8+ years of progressive experience in performance marketing, customer acquisition, or growth marketing for a consumer-facing brand
• Proven track record of developing and executing a successful full-funnel acquisition strategy with P&L responsibility
• Experience managing large, multi-channel marketing budgets with a demonstrated ability to allocate capital effectively to drive results
• Exceptional financial acumen, with experience managing a full marketing P&L and a deep understanding of customer lifetime value (LTV), subscriber acquisition cost (SAC), and payback periods
• Deep understanding of both offline (Direct Mail, TV) and online (SEM, Social, Programmatic) marketing channels and how they work together to drive growth
• Significant experience in direct response marketing, with hands-on expertise in direct mail preferred
• World-class analytical and problem-solving skills, with the ability to turn complex data into actionable strategy
• Demonstrated experience leading, managing, and influencing cross-functional teams to achieve a common goal
• Exceptional communication and presentation abilities, capable of articulating a clear vision, message or results to stakeholders at all levels, including C-suite executives

Nice to Have

• Hands-on expertise in direct mail marketing

Qualifications

• Bachelor's degree from a 4-year university

Benefits & Perks

• Versatile health perks, including flexible spending accounts, HSA
• A 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan