Head of Ecommerce (Hybrid)

About the Role

Key Responsibilities

• Lead the eCommerce team in achieving performance targets and executing key strategic initiatives to support the overall P&L and long-term growth objectives.
• Oversee commercial planning and flawless execution of major sales events, including Black Friday/Cyber Monday, ensuring alignment between strategic goals and on-the-ground execution.
• Manage all digital marketing communications, including email, mobile, and other digital channels, to meet revenue and margin goals.
• Build strong cross-functional partnerships with teams such as Marketing and Creative to support acquisition and retention efforts.
• Guide retention strategies across email, media, SMS, and on-site experiences in close collaboration with internal and external stakeholders.
• Participate in planning and milestone meetings to ensure eCommerce strategies are aligned with financial, merchandising, and product assortment objectives.
• Serve as a strategic partner to the Head of Marketing, focusing on website experience and performance marketing alignment.
• Champion an optimized customer journey, ensuring the digital experience reflects brand storytelling while meeting commercial targets.
• Lead relationships with developers, technology partners, and external agencies to continuously improve the digital platform and customer experience.
• Facilitate weekly eCommerce business reviews, driving insights into actionable plans and follow-through with the team.

Requirements

• Proven experience leading an eCommerce business, with full P&L responsibility and a track record of team leadership and delivering site performance.
• Hands-on familiarity with Shopify and related technology platforms, including ESPs, product recommendation engines, and search tools.
• Strong analytical and data-driven mindset, with the ability to translate insights into strategic business decisions.
• Exceptional communication and collaboration skills, capable of influencing across all organizational levels.
• Highly organized, detail-oriented, and solution-focused, with a team-first mentality.
• Strong business acumen and the ability to identify and act on complex challenges and opportunities.
• Skilled in driving alignment and collaboration across diverse stakeholders and teams.

Nice to Have

• Experience working in a retail environment with large-scale sales events.
• Familiarity with digital marketing channels beyond email, such as mobile and SMS.
• Experience working with external agencies and technology partners to improve digital platforms.

Qualifications

• Experience with full P&L responsibility in an eCommerce setting.
• Hands-on experience with Shopify and related technology platforms.

Benefits & Perks

• Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance.
• Short-term disability and a 401K plan.
• Pay based on education, work experience, location, certifications, and specific job duties.