Head of Growth Marketing

About the Role

Key Responsibilities

• Act as the marketing owner for the self-serve business, responsible for driving top-of-funnel acquisition and fueling the PLG motion.
• Partner with Growth Product to align on activation experiments, onboarding flows, and monetization strategies.
• Own Vercel.com as a growth surface - improving discoverability, conversion, and performance.
• Lead testing and experimentation in partnership with Product, Design, and Engineering.
• Lead paid acquisition across channels (search, display, paid social, retargeting).
• Optimize CAC, payback, and channel ROI through data-driven iteration.
• Support the Demand Gen team by advising on and executing paid campaigns for enterprise and ABM programs.
• Drive organic acquisition through technical SEO and structured content.
• Build visibility in AI-driven discovery surfaces like ChatGPT, Perplexity, and Gemini.
• Lead the digital localization strategy to grow international self-serve revenue.
• Develop scalable content and experimentation frameworks for global audiences.
• Define and monitor growth KPIs across web and digital channels.
• Build a test-and-learn culture with rapid iteration and tight feedback loops.
• Partner with Product Marketing, Developer Marketing, and Demand Gen to provide digital execution support and shared infrastructure.

Requirements

• 6-10+ years of experience in growth, digital, or performance marketing, ideally in a PLG or developer-first SaaS environment.
• Proven success scaling self-serve acquisition, activation, and monetization.
• Deep knowledge of SEO, paid acquisition, and website conversion optimization.
• Experience managing high-traffic websites and leading cross-functional growth experiments.
• Familiarity with performance marketing in both self-serve and enterprise contexts.
• Strong analytical skills with experience in attribution, funnel metrics, and experimentation frameworks.
• Comfort partnering directly with Product and Data teams.

Nice to Have

• Familiarity with Next.js, Vercel, or the modern frontend ecosystem.
• Experience marketing to developers or technical audiences.
• Early experimentation with GEO (Generative Engine Optimization).
• Experience localizing content and digital programs for global reach.

Qualifications

• Educational background is not explicitly specified, but extensive experience in growth marketing is required.

Benefits & Perks

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.