Head of Marketing

Ederm Systems

Boca Raton, FL

Full Time

Director

100k-136k

26 days ago

Job Description

About the Role

eDerm Systems, a developer of EHR, practice management, patient experience, analytic and RCM solutions, is looking to market its tech-enabled revenue driver for medical practices. The company is seeking a Head of Marketing to lead and execute marketing strategies that drive lead generation, brand awareness, website management, and customer engagement across multiple channels. This is a high-impact, strategic, and hands-on role based in Boca Raton, FL, with a hybrid work model.

Key Responsibilities

Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.
Own and manage social media marketing, including content creation, engagement, and paid social campaigns.
Plan and execute email and SMS marketing campaigns, leveraging segmentation and automation tools to maximize reach and engagement.
Design and implement content marketing strategies, including blog posts, whitepapers, case studies, and video content.
Optimize marketing funnels, landing pages, and conversion pathways for lead generation and customer retention.
Collaborate with product teams to align marketing initiatives with business goals.
Analyze and report on key performance indicators (KPIs) to track marketing effectiveness and ROI.
Stay ahead of industry trends, competitive landscape, and best practices in healthcare AI digital marketing.

Requirements

Proven track record in omnichannel marketing, including social media, email, SMS, and content marketing.
Strong expertise in marketing automation tools.
Experience with SEO, SEM, PPC, and paid social campaigns.
Ability to develop compelling messaging and positioning tailored to different audiences (healthcare providers, administrators, etc.).
Data-driven mindset with proficiency in analytics tools (Google Analytics, HubSpot, social media insights, etc.).
Excellent communication and storytelling skills.
5+ years of experience in B2B marketing in healthcare and AI-driven technology.
Experience with omnichannel, marketing automation tools, digital marketing & analytics.
Bachelor's Degree.

Nice to Have

Experience in healthcare AI digital marketing.
Entrepreneurial mindset with a passion for AI-driven healthcare solutions.

Qualifications

Bachelor's Degree.
5+ years of experience in B2B healthcare and AI-driven marketing.

Benefits & Perks

Full-time hybrid work schedule (3 days WFH, 2 days in office).
Opportunity to work in a high-impact, strategic role in healthcare technology.

Working at Ederm Systems

eDerm provides equal employment opportunities to all employees and applicants, prohibiting discrimination and harassment of any kind. The company values diversity and inclusion across all aspects of employment, including recruiting, hiring, promotion, and training.

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