Head of Marketing

Gecko Robotics

Boston, MA

Full Time

Director

about 1 month ago

Job Description

About the Role

Gecko Robotics is helping the world's most important organizations ensure the availability, reliability, and sustainability of critical infrastructure. Gecko's complete and connected solutions combine wall-climbing robots, industry-leading sensors, and an AI-powered data platform to provide customers with a unique window into the current and future health of their physical assets. This enables real-time decision making to increase the efficiency and safety of operations, promote mission readiness, and protect the environment and civilization from the effects of infrastructure failure. The company values collaboration, innovation, and partnership, fostering an office-first culture with flexibility, inclusion, and a focus on outcomes.

Key Responsibilities

Develop and own the launch of messaging and materials with a focus around new features and products, working deeply with Product, Engineering, and Solutions to ensure seamless execution and market resonance.
Refine brand guidelines and ensure a consistent tone of voice across all marketing and communication materials, ensuring every touchpoint reinforces Gecko's leadership in the industry.
Uncover and communicate brand stories by partnering with customer champions to understand their success stories and translate them into compelling narratives that showcase the real-world value of our solutions.
Create and maintain sales enablement materials - including pitch decks, case studies, and other collateral - to empower the sales team.
Deeply understand, analyze, and stay up to date on market trends, customer insights, and industry intelligence to inform product strategy and identify potential opportunities.
Effectively measure and report on the success of product marketing initiatives, using data and iterating on messaging.
Optimize company digital tools and marketing operations to better communicate our stories and value to customers.

Requirements

8+ years of progressively responsible product marketing experience, ideally with exposure to industries such as manufacturing, industrials, or AI products.
Experience in a B2B SaaS, Data, or AI startup.
Proven ability to create differentiated messaging and positioning for technical products to non-technical and technical audiences.
Outstanding ability to influence and build credibility across groups with strong communication and presentation skills.
Track record of excellent management skills, including recruiting, up-skilling, and mentoring.
Strong analytical background with the ability to use data for storytelling and decision making.
Demonstrated commercial mindset with a deep understanding of partnering with sales and product to drive growth.
Excellent written and verbal communication skills, with the ability to create compelling narratives and content.
Desire and demonstrated expertise operating in a dynamic, rapidly changing startup environment.

Nice to Have

Experience with industries such as manufacturing, industrials, or AI products.

Qualifications

Educational background or certifications are not explicitly specified in the description.

Benefits & Perks

Competitive compensation packages
Company equity
401(k) matching
Gender-neutral parental leave
Full medical, dental, and vision insurance
Mental health and wellness support
Ongoing professional development
Family planning assistance
Flexible paid time off

Working at Gecko Robotics

Gecko values collaboration, innovation, and partnership, fostering an office-first culture with flexibility for remote work. The company emphasizes creating a culture of autonomy and trust, focusing on outcomes, inclusion, and belonging. They are committed to equal opportunity employment and encourage candidates from all backgrounds to join their mission to protect infrastructure and shape the future.

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