Head of Marketing, US - Asset Management

About the Role

Key Responsibilities

• Lead the US marketing strategy and support global Product Marketing initiatives for XB capabilities/products.
• Manage the US marketing team and support global marketing projects and initiatives.
• Translate business opportunities into marketing strategies by analyzing consumer insights, data, and business opportunities.
• Work across stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR, and Agencies.
• Develop strategies related to acquisition, engagement, brand development, and customer experience for specific customer segments (Institutional & Wholesale).
• Collaborate with marketing teams across countries/regions to align with global business ambitions.
• Apply creative problem-solving and a test-and-learn approach to marketing initiatives.
• Maintain a strong understanding of the asset management industry and revenue drivers.
• Prioritize activities based on customer and business impact and manage project delivery with strong project management skills.

Requirements

• Post Graduate / Degree in business studies and marketing preferred.
• Broad-based business experience, ideally within the Asset Management industry.
• Experience in developing multi-channel campaigns, including research, proposition development, and digital content management.
• Proven experience in delivering customer communications in a regulatory environment.
• Ability to influence leadership and work across multiple teams and sites.
• Strong understanding of customer insights and their application in communications and product development.
• Innovative thinking and ability to shape new concepts.
• Experience managing agencies and driving value from resources.
• Excellent communication, writing, and project management skills.
• Legal authorization to work in the U.S. (HSBC does not sponsor visas for this role).
• Experience working with institutional and wholesale client audiences and delivering digital marketing initiatives.

Nice to Have

• Experience working on scale agile implementations and familiarity with collaboration tools such as Monday, Confluence, Jira, and Slack.
• Knowledge of digital marketing at a basic level.

Qualifications

• Post Graduate / Degree in business studies and marketing (preferred).
• Experience in asset management or related financial services industry.
• Proven success in campaign strategy, multi-channel marketing, and content management.
• Experience managing teams and working across multiple sites.
• Legal authorization to work in the U.S.

Benefits & Perks

• Competitive pay range between $122,000 and $183,000, depending on experience and other factors.
• A comprehensive total reward package including fixed and variable pay.
• Access to tailored professional development opportunities.
• A welcoming, diverse, and inclusive work environment.
• Wellness programs, volunteerism policies, matching gift programs, and sustainability initiatives.