Head of New Product Planning, Commercial

About the Role

Key Responsibilities

• Lead commercial assessments of potential therapeutic targets and programs.
• Conduct assessments to gain a clear understanding of current and future unmet needs and market dynamics.
• Lead the development of target product profiles for all early-stage R&D programs, based on a thorough understanding of market dynamics and potential future trends.
• Serve as the Global Commercial Lead on all early/mid Stage R&D programs ensuring that development plans contain data to support commercial target product profiles.
• Lead in the development of the early asset commercial strategy.
• Partner with Commercial Operations and Manufacturing to develop integrated forecasts and market potential assessments.
• Understand and communicate requirements for data and/or differentiation required for the successful commercialization of new products or lifecycle management initiatives.
• Translate key insights from scientific experts (internal R&D colleagues and external opinion leaders) into clear, actionable strategies for the franchise.
• Contribute to the long-term commercial strategy and ensure early R&D activities are in line with global franchise strategies.
• Assist opportunity assessments to inform Corporate Development, target selection and pipeline investment decisions.
• Serve as a commercial representative on Asset teams, Portfolio, and Science and Innovation Committees.

Requirements

• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans.
• Demonstrated ability to create clear global commercial strategies and work across functions to facilitate seamless execution.
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment.
• Ability to collaborate closely with cross-functional partners, Market Analytics, R&D, Market Access and Corporate Development.
• Proven ability to communicate ideas and information both verbally and written in a persuasive and appropriate manner to all levels within the organization.
• Ability to lead without authority.
• Bachelor's Degree (Master's preferred) with 10+ years of experience in biotech/pharma strategic roles and experience in market research and in-line marketing.
• Experience working with external agencies.
• Proven track record of using deep customer and market insight to deliver concise insight to R&D decisions and innovative patient and physician centric business solutions.
• Forecasting and analytics experience preferred.
• Specialty Pharmaceuticals experience required, prior oncology and buy and bill knowledge preferred.
• Proficiency in Excel and PowerPoint.
• Prior experience in New Product Planning.
• US Launch experience.
• Global Marketing experience.
• In-line Marketing experience.

Nice to Have

• Forecasting and analytics experience.
• Prior oncology and buy and bill knowledge.

Qualifications

• Bachelor's Degree (Master's preferred).