Head of Omnichannel & Stakeholder Engagement

UCB-Bioproducts

Raleigh, NC

Full Time

Director

about 1 month ago

Job Description

About the Role

We are looking for a Head of Omnichannel & Stakeholder Engagement who is dynamic, innovative, and influential to join us in our Global Omnichannel Leadership Team. This position can be based in either our Atlanta, Georgia or Raleigh, North Carolina offices in the United States. This hybrid position requires a minimum of 40% on site presence and up to 20% domestic/international travel. You will lead the US omnichannel function, overseeing a team responsible for planning and executing data-driven, integrated marketing strategies, ensuring alignment with global strategies while tailoring approaches to the US market. As a member of the Global Omnichannel Leadership Team, you will represent local market priorities, drive operational excellence, and contribute to the evolution of UCB's omnichannel capabilities and digital transformation.

Key Responsibilities

Lead the US Omnichannel team, overseeing brand- and therapy-specific planning and execution.
Set the vision and strategy for US omnichannel, including developing and managing a roadmap to evolve and enhance our omni capabilities.
Enable omnichannel capabilities (next best action, data usage, performance management, etc) across diverse functions.
Translate business goals into US omnichannel strategies aligned with global frameworks and regulations.
Coach and develop Omnichannel Leads, fostering consistency and capability across brands.
Represent US needs globally; adapt global strategies and influence omnichannel evolution.
Promote and integrate Omnichannel Hub services into US campaigns and planning.
Partner cross-functionally to align omnichannel with broader strategy and ensure compliance.
Ensure operational excellence through measurement, optimization, and consistent omnichannel performance tracking.

Requirements

Bachelor's degree
10-15+ years of experience in pharma/healthcare omnichannel or commercial roles, with at least 5+ years in leadership.
10-15+ years of experience in leading cross-functional teams and developing brand- or TA-specific talent.
10-15+ years of experience in driving organizational change and tech-enabled engagement transformation.

Nice to Have

Master/Doctor's degree
Experience in leading US-specific omnichannel teams, with a deep understanding of the market's unique regulatory and compliance requirements, as well as customer engagement preferences across different segments (e.g., HCPs, patients, payers).
Proven experience working with global omnichannel teams and adapting strategies within a matrixed organizational structure.
Experience in integrating digital transformation initiatives with omnichannel strategies, particularly in advanced technologies such as GenAI, CRM, marketing automation tools, and analytics platforms.
Ability to foster cross-functional alignment across marketing, digital, IT, and other teams to drive operational excellence.
Experience managing omnichannel operations for large pharmaceutical portfolios, including budget management, vendor relationships, and resource planning.
Experience with advanced omnichannel analytics, including segmentation, personalization, customer journey mapping, and campaign optimization.

Working at UCB-Bioproducts

UCB is an equal opportunity employer. All employment decisions are made without regard to characteristics protected by applicable law. The company values diversity and inclusion, and encourages applicants to self-identify during the application process. The organization emphasizes collaboration, innovation, and operational excellence in its work environment.

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