Head of Paid and Organic Search Optimization
Wells Fargo
Job Description
About the Role
Wells Fargo is seeking a head of paid and organic search optimization who will focus on AI's impacts to the rapidly evolving search landscape. This enterprise role is responsible for developing strategies that account for changing economic models in paid search, organic search, aggregators and affiliates. This position will lead a center of excellence that recommends strategies and tactics that Wells Fargo can use as the industry transitions from purely search engine optimization (SEO) to answer engine optimization (AEO) and as paid search evolves to include players beyond Google/Bing and to appear next to large language model (LLM) generated content. Key areas of focus include developing perspectives on the use of AI to enable efficiency and effectiveness of channels, recommending strategies for answer engines, partnering with public relations and industry experts, overseeing brand safety, managing cross-line-of-business paid search efforts, and developing multi-year strategies with lines of business.
Key Responsibilities
- Lead and develop experienced management and cross-functional teams to deliver strategies, plans, and implementation of customer-centric programs, services, and projects across business functions.
- Identify opportunities and strategies to improve customer experiences.
- Develop sophisticated audience targeting, optimized customer engagement, insights, or operational excellence to improve business outcomes.
- Lead marketing teams by making strategic decisions to resolve, assess, and mitigate vendor operational risk to meet business or performance deliverables.
- Interpret and develop legal, compliance, and privacy regulations and policies for managing risk and driving digital operational excellence.
- Collaborate with and influence leaders, vendor relationships, and internal or external business groups.
- Manage allocation of people and financial resources for marketing.
- Develop and guide a culture of talent development to meet business objectives and strategy.
Requirements
- 8+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through work experience, training, military experience, or education.
- 4+ years of management or leadership experience.
- Strong understanding of consumer lines of business and what drives business value.
- Experience with Artificial Intelligence and/or Search Engine strategies.
- Experience partnering with Digital and Marketing Technology in an Agile product operating model.
Nice to Have
- 5+ years of Marketing Channels strategy and governance experience.
- At-scale Financial Institution experience.
- Management consulting or experience as a business leader driving value.
- Proven experience building, leading, and engaging high-performing, diverse, and inclusive teams.
Qualifications
- Educational background or certifications are implied through work experience and training; specific formal qualifications are not explicitly listed.
Benefits & Perks
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Working at Wells Fargo
Wells Fargo emphasizes building strong customer relationships while maintaining a risk-mitigating and compliance-driven culture. Employees are expected to support risk programs, adhere to policies, and proactively monitor and escalate issues. The company values diversity, inclusion, and talent development, fostering a high-performing and trustworthy team environment.
Job Details
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About Wells Fargo
Website
wellsfargo.com
Location
Boston, MA
Industry
Commercial Banking
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