Head of Paid and Organic Search Optimization

Wells Fargo

Irving, TX

Full Time

Director

159k-305k

about 1 month ago

Job Description

About the Role

Wells Fargo is seeking a head of paid and organic search optimization who will focus on AI's impacts to the rapidly evolving search landscape. This enterprise role is responsible for developing strategies that account for changing economic models in paid search, organic search, aggregators and affiliates. The position involves leading a center of excellence to recommend strategies and tactics as the industry transitions from SEO to answer engine optimization (AEO), and as paid search expands beyond traditional platforms to include large language model (LLM) generated content. Key focus areas include leveraging AI for channel efficiency, preparing for industry shifts, overseeing brand safety, and partnering across business lines to develop long-term search strategies.

Key Responsibilities

Lead and develop management and cross-functional teams to deliver strategies, plans, and customer-centric programs impacting multiple business lines and the enterprise.
Identify opportunities and develop strategies to improve customer experiences through audience targeting, engagement, and operational excellence.
Lead marketing teams by making strategic decisions to assess and mitigate vendor operational risks to meet business and performance goals.
Interpret and develop legal, compliance, and privacy policies related to digital operations and risk management.
Collaborate with and influence leaders, vendor relationships, and internal or external business groups.
Manage allocation of people and financial resources for marketing initiatives.
Develop and guide a culture of talent development aligned with business objectives.
Partner with enterprise public relations teams and industry experts to establish effective practices and prepare for industry changes.
Oversee brand safety considerations related to the evolution of the search environment.
Partner with lines of business to develop multi-year strategies and roadmaps for paid and organic search capabilities.

Requirements

8+ years of experience in Marketing, Digital Marketing, Digital Platforms, or Social Media, demonstrated through work experience, training, military service, or education.
4+ years of management or leadership experience.
Experience with Artificial Intelligence and/or Search Engine strategies.
Experience partnering with Digital and Marketing Technology in an Agile product operating model.
Strong understanding of Consumer Lines of Business and what drives business value.
Proven ability to partner with business stakeholders to co-develop priorities and build trust-based operating models.
Excellent leadership skills with experience building and engaging diverse, high-performing teams.

Nice to Have

5+ years of Marketing Channels strategy and governance experience.
Experience at-scale in a Financial Institution.
Management consulting experience or experience as a business leader driving value.
Experience with industry trends related to AI and search engine evolution.

Qualifications

Educational background or equivalent experience in marketing or related fields.

Benefits & Perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

Working at Wells Fargo

Wells Fargo values building strong customer relationships while maintaining a risk-mitigating and compliance-driven culture. Employees are expected to support risk programs, adhere to policies, and proactively manage governance, risk identification, escalation, and decision-making to ensure the success of customers and the company.

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