Head of Product Marketing

About the Role

Key Responsibilities

• Continuously Improve Sales Enablement: Build and maintain sales collateral and assets that evolve with the product. Create field-ready decks, demo flows, talk tracks, and objection-handling tools. Help us scale the sales team without scaling dependency on product and engineering.
• Make Customer Education a First-Class Product: Help engineers onboard faster and understand the 'why' behind Sift. Collaborate on demos, product & feature walkthroughs, and technical content that makes our value self-evident.
• Highlight Sift's Engineering Advantage: Translate deep technical decisions into competitive advantage. Partner with product and forward-deployed engineers to identify what sets us apart, and tell that story in credible, memorable ways across every channel.
• Own Competitive & Market Positioning: Monitor adjacent tools and lookalike platforms. Make sure we're defining the category, not reacting to it. Build tools and messaging that equip the field to defend our position and shift customer perception.
• Showcase Momentum & Social Proof: Turn customer wins into strategic assets. Build and scale content programs (case studies, event collateral, press) that demonstrate adoption, traction, and credibility, especially in defense, aerospace, and capital markets.
• Drive Launch Strategy & Messaging: Support GTM execution for new features and product lines. Define launch scope, partner with teams across the company, and own the messaging that introduces Sift to new audiences or capabilities.

Requirements

• Deep Technical Fluency: You've worked as an engineer, developer, or solutions architect, or spent years adjacent to technical teams. You know how real-world systems are built and can speak with credibility to engineering buyers. Backgrounds in electrical, aerospace, or embedded systems are a strong plus.
• Proven Storytelling Instincts: You've written technical blogs, product content, tutorials, or launch messaging that engineers actually use. You know how to explain why something matters not just how it works.
• GTM Execution Across Channels: You've contributed to product launches, sales campaigns, or competitive positioning. You understand how technical messaging shows up across the funnel from web copy to battlecards to founder decks.
• Strong Sales Enablement Muscles: You've worked with sales before and understand what they need to move deals forward. You can create high-fidelity content that scales effectively.
• Strategic Market Awareness: You know how to frame a product in a way that matters to the customer and resonates in the market. You can zoom out to tell a compelling story about the space, the problem, and the stakes.
• Operational Ownership: You've worked across functions and know how to take initiative, gather context, and get things shipped. You can turn a high-level idea into something concrete without much oversight.
• Bias for Action: You're comfortable operating without a playbook. You thrive in early-stage environments where things change weekly, and you know how to turn velocity into learning.
• Mission Orientation: You're drawn to meaningful problems, not just clever ones. You care deeply about the products engineers rely on to build what's next.

Nice to Have

• Backgrounds in electrical, aerospace, or embedded systems.

Qualifications

• Must be a U.S. Citizen or Green Card Holder due to ITAR/EAR compliance requirements.

Benefits & Perks

• Salary range: $170,000 - $210,000 per year.
• Plus equity and benefits.