Head of Social + Content

WPP

New York, NY

Full Time

Director

275k-325k

about 2 months ago

Job Description

About the Role

At GREY, we create Famously Effective ideas that move people, business, and the world forward - harnessing the power of creativity to solve business problems - for the world's most influential brands. Our core values - creativity, unity, empathy, and service - power the work we do in each of our 25+ studios across six continents. The Head of Social + Content will oversee the development, implementation, and management of social and connected platform branding strategies for clients, playing a critical role in driving brand awareness, engagement, and affinity through social media and content initiatives.

Key Responsibilities

Lead the creation and production of dynamic and visually stunning social media content, including copy, graphics, and video
Develop and implement innovative social media and content strategies that captivate audiences and drive engagement for the client
Stay ahead of social media trends, emerging platforms, and algorithm changes to ensure maximum reach and impact
Collaborate with creative, account, and strategy teams to develop integrated campaigns that deliver results
Inspire and motivate a team of social media and content creators, providing guidance, feedback, and support
Analyze and report on social media metrics to optimize campaigns and deliver exceptional results for clients
Work closely with clients to manage their social media presence and build strong, lasting relationships
Foster partnerships with influencers, thought leaders, and key players in the social media space to expand reach
Develop a comprehensive framework for measuring the success of social media and its business impact

Requirements

15+ years of experience in social media and content creation with a strong portfolio
Experience managing and inspiring a team of 15+ people
Exceptional written and verbal communication skills
Deep knowledge of emerging social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Reddit, YouTube, Bluesky, Threads, etc.
Experience with production platforms such as CapCut, DaVinci, Adobe, Canva
Strong understanding of AI's potential for social ideas and executions
Ability to analyze social media metrics and translate data into actionable insights
Strategic thinking skills to develop comprehensive narratives aligned with client goals
Passion for innovation, creativity, and staying ahead of social media trends
Strong attention to detail and creative problem-solving skills

Nice to Have

Avid and passionate social media user with an interest in culture and trends
Ability to support and sell-in creative ideas to clients
Experience partnering with insights to create standout creative solutions
Solutions-oriented collaborator with a creative mindset

Qualifications

Relevant professional experience in social media and content creation

Benefits & Perks

Competitive salary ranging from $275,000 to $325,000
Comprehensive benefits package
Hybrid work approach with required in-office days

Working at WPP

GREY fosters a culture of creativity, collaboration, and connection, believing that great work happens when teams work together in a hybrid environment. The company values respect, inclusivity, and providing equal opportunities for all employees.

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