Health Product Marketing Manager II

Kforce

New York, NY

Full Time

Senior

26 days ago

Job Description

About the Role

The Health Product Marketing Manager II will work cross-functionally across Partnership, Sales, and Marketing teams to craft B2B narratives and develop high-performing pitch materials. This role involves conducting comprehensive market research for new target personas to inform messaging and go-to-market plans. The position is hybrid, based in NYC or San Francisco, and focuses on the growing healthcare business of the client.

Key Responsibilities

Partner closely with Sales and Partnerships teams to develop best-in-class B2B messaging and sales enablement materials
Conduct market research on new target audiences to clearly define user personas and journeys, understand the competitive landscape, and develop product positioning and messaging to inform GTM strategies
Work autonomously and cross-functionally in a fast-paced, rapidly growing environment

Requirements

Bachelor's degree in Business, Marketing, or Healthcare; MBA preferred
5+ years of demonstrated experience in B2B product marketing
Excellent people and communication skills to interact with colleagues, cross-functional teams, and external third parties

Qualifications

Relevant education, qualifications, certifications, experience, skills, seniority, and location influence pay and eligibility

Benefits & Perks

Comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees
Paid time off for salaried personnel
Paid sick leave for hourly employees on a Service Contract Act project

Working at Kforce

Kforce is an Equal Opportunity/Affirmative Action Employer committed to diversity and inclusion. The company emphasizes fair consideration for all qualified applicants regardless of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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