Healthcare System Marketing Director

About the Role

Key Responsibilities

• Collaborates with CHS Regional Marketing Director/VP, CHS teams, vendors, and hospital leadership to identify and recommend marketing strategies.
• Works with hospital leadership, CHS leads, and approved marketing vendors to establish and execute annual marketing plans.
• Ensures strong, actionable creative and promotional efforts are in place.
• Influences colleagues to optimize marketability and create seamless consumer-to-patient pathways.
• Leverages the marketing budget to drive volume and maintain a positive reputation.
• Serves as the marketing expert within the facility, communicating strategies with knowledge and conviction to stakeholders.
• Measures, tracks, and communicates ROI and KPIs related to marketing projects.
• Guides market research programs when appropriate and approved.
• Serves as hospital media contact and spokesperson when appropriate.
• Seeks positive media coverage to support the network’s image and growth of services.
• Maintains internal communications to support employee engagement and workplace culture.
• Establishes and oversees community outreach strategies, including messaging, sponsorships, and events.
• Stays informed of market share, service line performance, and market dynamics to identify growth opportunities.
• Oversees network websites to ensure content is optimized, current, compliant, and consumer-oriented.
• Manages online reputation by monitoring and responding to patient reviews and ratings.
• Oversees organic social media plans.
• Supervises the network marketing team, organizing projects around objectives and timelines.
• Supports physician alignment efforts and affiliated medical group performance.
• Ensures compliance with marketing guidelines and corporate policies.
• Participates in marketing education webinars and utilizes provided tools and templates.

Requirements

• Excellent written and verbal communication skills.
• Proficiency with Excel, PowerPoint, and Word.
• Understanding of digital and print design.
• Strong organizational skills to support multiple projects.
• Ability to collaborate and communicate with internal and external stakeholders.
• Bachelor's or master's degree in marketing, communications, journalism, or a related field.
• Minimum 10 years of direct marketing experience, preferably in healthcare.
• Reasonable leadership experience.
• Strong analytical skills to identify and act on insights that drive business results.

Nice to Have

• Professional writing skills.

Qualifications

• Bachelor's or master's degree in marketing, communications, journalism, or a related field.
• Minimum 10 years of direct marketing experience, preferably in healthcare.