Healthcare System Marketing Director

About the Role

Key Responsibilities

• Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate marketing teams, and approved vendors to support hospital growth and brand positioning.
• Oversees all internal and external communications to ensure consistent messaging that aligns with the hospital's mission, vision, and values.
• Serves as the primary media contact and hospital spokesperson as needed, maintaining relationships with local media and ensuring a positive public image.
• Leads community outreach efforts, fostering partnerships that enhance the hospital's reputation and support strategic growth initiatives.
• Monitors and analyzes market data, including hospital and service line market share, to identify growth opportunities and inform marketing strategies.
• Manages digital content for the hospital's website, ensuring information is up-to-date, compliant, and optimized for consumer engagement.
• Tracks and reports on marketing metrics, including ROI and KPIs, to assess the effectiveness of marketing campaigns and initiatives.
• Ensures compliance with organizational policies and industry regulations for all marketing activities, including communications, advertising, and community relations.
• Ensures that all communications align with facility objectives, regulatory requirements, and industry best practices.
• Performs other duties as assigned.
• Complies with all policies and standards.

Requirements

• Bachelor's Degree in Marketing, Journalism, English, or Communications required.
• 5-7 years of experience in marketing, communications, or public relations required.
• 1-3 years of prior leadership experience required.
• Demonstrated experience in developing and executing successful marketing strategies and managing media relations required.
• Strong strategic planning and project management skills.
• Excellent communication skills, with the ability to convey marketing strategies and ideas effectively to stakeholders.
• Proficiency in digital marketing, including content management systems, social media, and analytics tools.
• Knowledge of healthcare industry trends, community relations, and media practices.
• Ability to analyze and interpret market data to inform strategy.
• Strong leadership and collaboration skills, with the ability to work across departments and with external partners.

Qualifications

• Bachelor's Degree in Marketing, Journalism, English, or Communications.