Higher Education Marketing Manager

About the Role

Key Responsibilities

• Grow & Scale the Edu Campus Leader Program: Expand the Figma Campus Leader program pilot to 100+ universities in the U.S. and globally, managing a community of student leaders, ensuring they have the support and resources to drive awareness and adoption on their campuses.
• Lead On-Campus Activations: Plan and execute 5+ in-person student events annually, refining our event strategy to maximize impact on key campuses.
• Drive Adoption of New Figma Products: Develop targeted tactics (events, workshops, resources) to boost adoption of Figma's newest product launches in higher education.
• Build Early Career Programming: Expand Figma's student career readiness initiatives through portfolio reviews, industry panels, and live recorded content that bridges the gap between classroom and career.
• Experiment with University Partnerships: Launch pilot initiatives to engage faculty, staff, and student organizations in deepening Figma's campus presence.
• Reimagine the Higher Ed Educator Advisory Board: Relaunch and expand the advisory board to gather insights and strengthen relationships with faculty.
• Operationalize Professor Outreach: Establish direct connections with faculty to build relationship equity and create a strong network of educator advocates.
• Lead the Higher Education Newsletter: Own and scale the Figma for Education Higher Ed newsletter, increasing email cadence and engagement.
• Develop External Communication Assets: Publish case studies, testimonials, and content that deepens Figma's connection to higher education institutions.

Requirements

• 2+ years of experience in community building, program management, or education-focused partnerships, ideally within tech or design.
• Proven track record of scaling programs and growing communities in higher education.
• Experience executing events (virtual and in-person) that drive engagement and adoption.
• Strong written and verbal communication skills, with experience creating compelling content for diverse audiences.
• Ability to work cross-functionally with marketing, product, and community teams to align initiatives with broader company goals.
• Passion for education, design, and fostering student career growth.

Nice to Have

• Experience working with student leadership programs or university partnerships.
• Familiarity with design education and Figma's tools.
• Experience in global community expansion, particularly in Brazil or India.
• A deep understanding of Gen Z audiences - especially students in design, tech, and creative fields.