HubSpot Marketing Automation Manager

About the Role

Key Responsibilities

• Reporting to the Director of Lead Engagement, develop, execute, and optimize marketing automation campaigns that deliver measurable business impact.
• Build, execute, and refine multi-touch campaigns (email, SMS, landing pages, etc.) aligned to strategic priorities.
• Lead the ongoing execution and optimization of MASA's capacity-based “geohash journeys” automations routing leads and members based on location and seminar availability.
• Manage HubSpot's data infrastructure, including forms, properties, imports, deduplication, and third-party integrations, ensuring accuracy, scalability, and compliance.
• Monitor, analyze, and report on campaign performance using custom dashboards, reports, and A/B testing to provide actionable insights.
• Recommend and implement automation best practices to enhance segmentation, targeting, engagement, and conversion.
• Partner cross-functionally with Technology, Digital Marketing, and Seminar Operations to ensure workflows align with operational goals and CRM integration.
• Safeguard compliance with CAN-SPAM, TCPA, and GDPR regulations across all automation initiatives.

Requirements

• 5+ years of hands-on HubSpot Marketing Hub experience, including workflows, segmentation, reporting, and integrations.
• Proven ability to translate data into insights and optimize campaigns for better performance.
• Strong background managing lead lifecycle programs, lead scoring, and journey-based automations.
• Experience with geotargeted or capacity-based routing (geohashing) strongly preferred.
• Familiarity with CRM integrations, APIs, and third-party tools.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Solid understanding of marketing compliance requirements (CAN-SPAM, TCPA, GDPR).
• Bachelor's degree in Marketing, Business, Data Science, or related field (or equivalent experience).

Nice to Have

• Experience supporting seminar- or field-based marketing programs.
• Proficiency in HTML/CSS for email customization and troubleshooting.
• HubSpot Marketing Hub Certification.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or related field (or equivalent experience).
• 5+ years of relevant HubSpot experience.

Benefits & Perks

• Competitive base salary, bonuses, and comprehensive benefits including medical, dental, and vision insurance.
• 401(k) with company match, generous paid time off, and company-paid short-term disability, long-term disability, and basic life insurance.
• A free MASA membership.
• A professional and supportive company culture anchored in our mission: “Protecting families with compassion when others don't.”