Industries GTM Product Marketing Director

About the Role

Key Responsibilities

• Define and lead the end-to-end go-to-market strategy for new and existing product lines, features, and solutions, including market segmentation, targeting, and positioning within Industry Marketing.
• Collaborate with market research teams to synthesize competitive analysis and customer insights to identify opportunities, validate hypotheses, and inform strategic decisions.
• Develop compelling value propositions and messaging frameworks that clearly articulate the benefits of Salesforce offerings to target customers.
• Create and manage cross-functional GTM plans, coordinating activities across Product, Marketing, Sales, and Customer Success to ensure seamless execution.
• Conduct in-depth market research to identify trends, customer needs, and competitive landscapes across different industries, emphasizing agentic AI applications.
• Translate market opportunities into actionable plans that drive pipeline growth, accelerate time-to-revenue, and improve customer acquisition and retention.
• Partner with Product Management to influence product roadmaps, ensuring market fit and customer needs are integrated into development cycles.
• Guide the development of integrated marketing campaigns that support GTM objectives, ensuring brand consistency and strong storytelling across all customer touchpoints.
• Define, track, and report on key performance indicators to measure the success of GTM initiatives.
• Analyze data and customer feedback to iterate on strategies and optimize GTM processes for efficiency.

Requirements

• 10+ years experience in a related marketing role with product marketing expertise.
• Marketing experience in the technology sector and the ability to manage day-to-day execution of both strategic and tactical activities at a very fast pace.
• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint.
• Collaboration with cross-functional teams (Creative Services, Corporate Marketing, Demand Generation, Sales) to deliver marketing programs.
• Marketing portfolio with examples showcasing writing style.
• Ability to use data and analytics to drive decision making and a strong track record of delivering measurable marketing metrics.
• Strong communication and writing skills, with the ability to translate complex ideas into creative content.
• Strong team player with excellent organization and people skills, able to set priorities, problem-solve, multi-task, and work in a global, dynamic environment.
• Manage and lead through ambiguity and constant change.
• Familiarity with the customer engagement lifecycle and CRM applications is a plus.
• Bachelor's degree; MBA a plus, but not required.

Nice to Have

• Familiarity with the customer engagement lifecycle and CRM applications.

Qualifications

• Bachelor's degree
• MBA (preferred but not required)

Benefits & Perks

• Parental leave
• 401(k)
• Time off programs
• Medical, dental, vision, mental health support
• Paid parental leave
• Life and disability insurance
• Employee stock purchasing program
• More details available at https://www.salesforcebenefits.com