Industries Strategic Marketing (OEM)

About the Role

Key Responsibilities

• Drive and implement marketing activities for the (machine) OEMs channel focusing on key strategic industries and applications in line with the agreed strategy and in collaboration with key stakeholders.
• Conduct market analyses using available marketing tools to identify high growth and focus strategic industries for SB/SP products and solutions through the OEM channel.
• Support tailored solutions and personalized marketing tactics to engage identified customer segments, enhancing relevance through collaborative campaign design and execution, combining global initiatives with local marketing and sales strategies.
• Visualize and analyze the customer journey from initial awareness to post-purchase to improve customer experiences and interactions.
• Maintain a deep understanding of market segment developments, emerging opportunities, regulatory changes, and technology needs; evaluate industry attractiveness for assigned segments.
• Identify and define distinct customer segments based on demographics, behavior, needs, or other criteria.
• Support in tailoring products or solutions to meet the needs of different customer segments and tailor communication to resonate with targeted audiences.
• Implement personalized marketing tactics such as targeted emails, event engagement, and industry thought leadership to engage customers within specific segments.
• Support the design and execution of integrated sales and marketing campaigns in collaboration with key stakeholders to enhance relevance and engagement.
• Leverage software and tools to optimize marketing and sales efforts through automation, analytics, and data-driven strategies.
• Create and maintain a marketing community of local professionals dedicated to specific segments, facilitating best practice sharing and local market activation.

Requirements

• Bachelor's degree in engineering, Marketing, Business Administration, or a related field.
• At least 15+ years of experience in the industry with a strong background in sales, marketing, and product management.
• Strong analytical skills to understand complex market dynamics, customer behavior, and marketing effectiveness.
• Excellent communication and presentation skills to collaborate with senior stakeholders and engage diverse customer segments.
• Exceptional project management skills to coordinate large-scale marketing activities and campaigns.
• Strategic thinker with a proactive approach to identifying and leveraging market opportunities.
• Collaborative mindset to work effectively with senior stakeholders and build communities of knowledge and practice sharing.
• Proven experience in mobilizing diverse employee and customer groups for change initiatives.

Nice to Have

• Experience working with global marketing initiatives and local market activation.
• Ability to build and lead communities of practice and knowledge sharing.

Qualifications

• Bachelor's degree in engineering, Marketing, Business Administration, or a related field.
• 15+ years of industry experience with sales, marketing, and product management background.