INDUSTRY AND PRODUCT MARKETING MANAGER - ENERGY & SUSTAINABILITY

About the Role

Key Responsibilities

• Be the expert on the customer and market, conduct market research and analysis, and contribute to the strategic business plan for North America.
• Drive the creation of marketing and sales materials (articles, presentations, success stories, interviews, brochures, webinars, etc.) for assigned products and industries.
• Own the development and execution of marketing strategies in collaboration with the larger Yokogawa marketing team to increase business growth and brand awareness.
• Inform executive leadership on market, product, and technology trends that impact mid/long term business planning.
• Assist product management with positioning Yokogawa products, systems, and solutions within specific market segments.
• Identify and develop new opportunities within assigned industry segments and work with sales to achieve growth targets.
• Facilitate knowledge sharing between Yokogawa Corporation of America and other regional affiliates.

Requirements

• Bachelor's degree (engineering preferred).
• Able to work autonomously and be self-motivated for success.
• Be a team player and collaborator with exceptional interpersonal skills.
• Can simplify and clarify complex ideas to broad and diverse audiences.
• Have the desire to consume and share knowledge.
• 6+ years of related industry experience.
• 3+ years in B2B marketing, sales, or product management experience.
• Typical travel of 20-25%.

Nice to Have

• 8+ years of relevant industry or marketing experience.
• 5+ years of process automation experience.
• Excellent presentation and storytelling skills.
• Experience with marketing automation systems such as Salesforce, Pardot, Marketo.

Qualifications

• Bachelor's degree (engineering preferred).