Influencer Associate

About the Role

Key Responsibilities

• Strategically source creators and partners—independently or with agency support—who align with the brand calendar, target audience, and consumer demographics
• Support cross-functional collaboration to execute integrated campaigns and brand activations in partnership with creative, social, and marketing teams
• Develop and implement creator engagement strategies across platforms, maintaining ongoing communication with partners throughout the campaign lifecycle
• Evaluate potential creators to ensure strong brand alignment, audience relevance, and long-term partnership value
• Collaborate with Brand Creative to develop compelling and consistent pitch materials that reflect Dollar Shave Club's voice, ethos, and messaging
• Stay on top of cultural, digital, and social trends to inform strategic creator partnerships and ensure brand relevance
• Manage end-to-end influencer programming—including outreach, negotiation, and execution—in partnership with the Social Media & Content Marketing Manager
• Ensure influencer content is optimized for both organic and paid media, working closely with the Paid Media Director to align creative with performance goals
• Foster meaningful creator relationships rooted in authenticity, purpose, and community—not just short-term virality or trends
• Support reporting and analytics, monitoring key performance metrics like reach, engagement, content output, and ROI to inform future strategies

Requirements

• Bachelor's Degree Required
• 2+ years of experience in relevant role managing partnerships and influencers hands-on
• Experienced in identifying and fostering relationships with brand-aligned partners and influencers
• Expert knowledge of social media platforms and how influencer content is executed—Facebook, Instagram, Twitter/X, YouTube, TikTok
• Strong project management skills that demonstrate the ability to lead multiple partner activations with competing priorities and deadlines
• A pulse on culture consumer trends
• Understanding of content across both organic and paid media platforms
• Experience in using consumer insights and data to drive decision-making is preferred
• Basic level understanding of key marketing metrics, preferably with a focus on influencers and partnerships
• Basic negotiation and dealmaking is preferred
• Exceptional interpersonal, communication, cross-collaboration, and team skills
• Ability to solve problems proactively both independently and as part of a team
• Action oriented and results focused
• You embrace being a disruptor and are excited to challenge conventional marketing norms, creating campaigns and partnerships that prioritize the community over trends

Nice to Have

• Experience in using consumer insights and data to drive decision-making
• Basic negotiation and dealmaking skills

Qualifications

• Bachelor's Degree

Benefits & Perks

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends