Influencer Content Marketing Manager

About the Role

Key Responsibilities

• Analyze financial influencer's original content and tailor making high-converting scripts for them across platforms (YouTube, Twitter, Reddit) that drives specific KPIs (account openings, deposits, trading activity)
• Work with compliance team to create pre-approved content templates and frameworks for different content types (educational, promotional, market updates)
• Develop clear calls-to-action that comply with regulations
• Create rapid-response content frameworks for market events
• Develop "market alert" templates for quick deployment
• Adapt content strategy to market conditions and write scripts for different market scenarios
• Create educational series (how to use our product, how to invest etc.) that convert viewers into customers
• Write market analysis scripts for influencers
• Optimize scripts based on performance data
• Structure content for maximum user conversion, engagement, and retention

Requirements

• 3+ years of content writing experience in financial services
• Deep understanding of trading products and services
• Deep understanding of US stock market dynamics
• Proven track record of writing high-converting content
• Experienced and passionate about social media content creation
• Knowledge of FINRA and SEC marketing guidelines