Integrated Marketing Coordinator

About the Role

Key Responsibilities

• Support the execution of detailed OESP marketing activation plans for designated LEGO product lines that connect with adult LEGO fans.
• Build knowledge of various marketing channels to support strategies developed by senior team members.
• Conduct market research and capture consumer insights to advise marketing initiatives across diverse cultures and regions, providing findings to the overarching vision for the adult audience.
• Assist team members in partnership with the Product Marketing Development (PMD) team to ensure that go-to-market strategies reflect upstream franchise strategies and initiatives, and align with audience plans.
• Help coordinate with different Business Units to ensure the scalability and adaptability of campaigns to various global markets.
• Support strategic marketing goals by encouraging the adult LEGO community and finding ways to improve go-to-market plans with data.
• Support team members on future year franchise selling in and the creation of a unified selling-in storyline across the globe.
• Collaborate with seasoned marketing experts like the Adults & Family Go to Market Senior Managers and Director.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or comparable subject area.
• Relevant experience and/or education in marketing, with exposure to campaign management and strategy execution.
• Basic understanding of integrated marketing principles and their application to a global adult audience.
• Analytical competencies with knowledge of using market research for strategic insights.
• Effective communication and partnership abilities, capable of supporting large-scale initiatives.
• Appreciation for cultural subtleties with the agility to assist in creating regionally nuanced campaigns.
• A proactive approach to tasks with an eagerness to learn and contribute within a fast-paced environment.

Nice to Have

• Experience working in marketing for global brands or in multicultural environments.
• Knowledge of LEGO products or experience in toy or entertainment industries.
• Familiarity with digital marketing tools and platforms.

Qualifications

• Educational background in Marketing, Business, Communications, or a related field.

Benefits & Perks

• Family Care Leave with enhanced paid leave options.
• Life and disability insurance coverage.
• Access to wellbeing initiatives and programs, including the Headspace App.
• Generous colleague discount from day 1.
• Bonus scheme eligibility based on goals achieved.
• Hybrid work model with an average of 3 days per week in the office.