Integrated Marketing Manager

About the Role

Key Responsibilities

• Manage and lead individual daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings, including determining custom content production budgets, media plan components, deal health, etc.
• Have a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities.
• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks, with minimal oversight and direction from Director.
• Use research and data to share insights and support value propositions for client pitches and proposals.
• Stay up-to-date with new product and feature launches.
• Lead creation of advertiser case studies and work with relevant MMS teams to create cohesive story.
• Create, manage, and update marketing collateral used for client meetings and presentations.

Requirements

• B.A. or B.S., plus minimum 5 years of relevant experience in a sales marketing function, preferably within publishing and/or digital advertising environment.
• A foundational understanding of ad sales, media planning, as well as content marketing and emerging digital and social platforms.
• Knowledge of basic research/analytical metrics.
• Excellent time management and ability to prioritize projects.
• Curiosity in an environment of constant learning and change.
• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere.
• A positive, can-do attitude, team player.
• Commitment to excellence. No job too big, no job too small.

Nice to Have

• Design and deck building skills using tools such as Google Slides, Powerpoint, Canva, etc.
• Ability to lead the entire pre-sale process from initial sales briefing, budgeting, revisions thru to postsale transition handoff.
• Ability to learn and use internal systems such as Factiva, Dow Jones InSite, etc., to help build presale narrative.
• Strong organizational, project management, writing, strategy/storytelling and presentation skills, and a high attention to detail.
• Demonstrated problem solving, resourcefulness and critical thinking skills.
• Measurement and budget management skills.
• Strong interpersonal skills.

Benefits & Perks

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program