Marketing Campaigns Coordinator

About the Role

Key Responsibilities

• Drive excellence within integrated campaigns, webinars & content programs that impress and stand out from the ordinary, and to do so at a scale that can connect with the breadth and personality of our audience.
• Responsible for integrated campaign, webinar, and content program planning, project management, and logistics, from initial planning to post program follow-up. This includes vendor management, sales enablement, channel management (paid and organic), creative and messaging, data cleansing/tracking, archiving, and maintenance of all assets.
• Own the integrated marketing programs and campaigns calendar, tracking campaigns, product launches, demand generation activities, key dates, and supporting execution requirements.
• Set up and maintain up-to-date project work plans and campaign/content calendars, revising as needed to meet changing needs and requirements.
• Own project management tools, documentation, calendar, and process used for managing integrated campaigns, webinars, and content programs, and run all execution via the team's project management tool, Monday.com.
• Project manage & collaborate across marketing, sales, & design teams to generate marketing content such as webpages, webinars, campaign copy, creative assets, emails, and other content.
• Facilitate timely lead processing within SFDC, measure campaign impact, and develop post-program reports and insights including data cleansing, report creation, opportunity data capture, and campaign tracking.
• Evaluate results against goals, and generate learnings for continuous improvement.

Requirements

• 0-1+ years of program management experience with integrated marketing, preferably in B2B tech/SaaS areas.
• Strong leadership capabilities to advise on goal setting, developing work back plans, and resource planning for sophisticated programs and launches.
• Ability to analyze and implement processes and procedures to improve efficiency and effectiveness.
• Entrepreneurial demeanor and self-starter attitude with demonstrated ability to achieve bold goals despite opposing priorities.
• Proficient in program management fundamentals such as team building, role definition, risk management, work breakdown, and project tracking.
• Exceptional writing, presentation, and verbal communication skills to clearly articulate concepts, messages, and strategies.
• Proficiency with marketing automation platforms (Marketo, Eloqua, Pardot, etc).
• Analytical and metrics-driven mindset with a desire to learn, iterate, and improve programs.
• Bachelor's degree, ability to travel, and ability to lift up to 50 lbs.

Nice to Have

• Experience in B2B marketing in tech or SaaS environments.
• Experience with vendor management and channel management.
• Experience with project management tools like Monday.com.

Qualifications

• Bachelor's degree

Benefits & Perks

• Standard company benefits
• Competitive salary range: $70,100.00 - $100,900.00