Marketing Director, Specialty Lab Services

About the Role

Key Responsibilities

• Develop and champion a bold marketing strategy that elevates Discovery's Specialty Lab Services in the marketplace.
• Leverage high performing thought leadership strategies for content development and commercial growth opportunities. Work with internal and external subject matter experts to identify and develop optimized, targeted messaging and marketing content for Discovery's services business.
• Establish and grow market share for target markets including biopharma, diagnostic, contract research and life science companies throughout all stages of drug discovery, development, clinical trials and commercialization.
• Provide high level overviews and presentation of specialty lab services marketing performance to executive leadership.
• Collaborate within the marketing team, cross-functional teams, and 3rd party contractors to effectively execute marketing strategies and tactics.
• Work with the Chief Marketing Officer on development of KPIs that drive increased market share and market awareness.
• Develop and manage the specialty lab services marketing budget.
• Collaborate with client-facing teams to develop impactful voice of customer strategies, observe market trends, and conduct market research initiatives.
• Develop innovative marketing communications including data-driven, scientific marketing collateral, advertising, public relations, social media, and other marketing channels.
• Train internal commercial, sales operation, and business development teams on new services and marketing initiatives.
• Perform other duties as assigned by supervisor, which may be unrelated to the position.

Requirements

• Bachelor's degree in related marketing, science, or equivalent field.
• 8 years' experience marketing similar services to biopharma, diagnostic or life science industries in director level or product manager roles.
• Experience within the clinical diagnostics field or within genomics, proteomics, or molecular pathology preferred.
• In-depth knowledge of the biopharma and biotech landscape, including market trends, competitive analysis, and customer insights.
• Strong expertise in marketing strategies working with cross-functional stakeholders to communicate value propositions and differentiate services.
• Proficient in developing and executing multi-channel marketing campaigns, including digital marketing, content marketing, events, and partnerships.
• Extensive experience leading cross-functional marketing initiatives to achieve business objectives and drive revenue growth.
• Familiarity with applicable regulatory guidelines.
• Familiarity with Salesforce.

Nice to Have

• Experience within the clinical diagnostics field or within genomics, proteomics, or molecular pathology.

Qualifications

• Bachelor's degree in related marketing, science, or equivalent field.
• 8 years' experience marketing similar services to biopharma, diagnostic or life science industries in director level or product manager roles.

Benefits & Perks

• Benefits package options include free medical, dental, vision, and life insurance starting on your first day of employment.
• 401(k) match program starting on your first day of employment.
• Paid time off for your birthday, parental leave, family leave, etc.
• Professional development opportunities and reimbursement for relevant certifications.
• Collaborative and inclusive work environment that values diversity.
• Team-building activities and social events.
• Employee Referral Program and Colleague Recognition Program.