Integrated Marketing Manager - Home Internet

About the Role

Key Responsibilities

• Own and drive strategy: Lead integrated marketing plans that support commercial goals, enhance the customer experience, and reduce lifecycle churn.
• Uncover data-driven insights: Collaborate with analytics, Consumer Insights, and Business Intelligence teams as well as independently dive into data to identify trends, surface opportunities, and guide strategic decisions.
• Champion project management: Oversee campaign development from end to end, managing timelines, navigating processes, aligning stakeholders, and ensuring flawless execution.
• Lead cross-functional collaboration: Coordinate with product, care, operations, brand, creative, and analytics partners to prioritize initiatives, secure resources, and deliver results.
• Build impactful communications: Partner with internal and external teams to create compelling, customer-first messaging that supports campaign goals.
• Keep the customer at the center: Apply customer insights to improve marketing effectiveness and embody T-Mobile's 'Love Our Customers' value in every initiative.
• Influence and mentor: May lead or coach team members and play a key role in driving alignment across shared teams and business units.
• Support evolving business needs: Take on additional projects and duties as directed by business leadership.

Requirements

• Proven experience with email marketing and performance channels (web, ecommerce, social, paid search, attribution, etc.) and an understanding of database marketing.
• Strong analytical skills: Comfortable working with qualitative and quantitative data, both independently and with analytics teams, to pull reports, analyze results, identify patterns, and develop data-informed strategies.
• Demonstrated ability to manage complex, cross-functional projects in fast-paced environments, including working with shared resources, navigating processes, and meeting deadlines.
• Familiarity with customer service or customer lifecycle programs and a strong track record of using customer insights to shape strategy.
• End-to-end experience leading omnichannel marketing initiatives—strategy, segmentation, creative development, and performance measurement.
• Bachelor's degree in marketing or a related field required; Master's degree preferred.
• At least 18 years of age and legally authorized to work in the United States.

Nice to Have

• Master's degree in marketing or a related field.

Qualifications

• Bachelor's degree in marketing or a related field.
• Master's degree preferred.
• At least 18 years of age.
• Legally authorized to work in the United States.

Benefits & Perks

• Competitive base salary and compensation package.
• Annual stock grant, employee stock purchase plan, 401(k).
• Access to free, year-round money coaches.
• Medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, commuter and transit programs.